School of Business Administration

Elliott Hall, Room 427
275 Varner Drive
Rochester, MI 48309-4485
(location map)

School of Business Administration

Elliott Hall, Room 427
275 Varner Drive
Rochester, MI 48309-4485
(location map)

A young woman seated in front of computer screens with colorful charts of data displayed.

Business Analytics

Every day more and more companies are leveraging the benefits of business analytics to improve customer service, enhance operational performance, identify new business markets and drive revenue growth. The industry is flourishing. The World Economic Forum predicts that data scientists and analysts will become the number one emerging role in the world by 2022.

No longer the exclusive domain of IT professionals, the search for business and data analytics skills are appearing in job descriptions in industries such as healthcare, automotive, financial services, marketing, human resources, education and more. Employers agree, finding people who have the requisite blend of quantitative computing and business domain knowledge and skills for business analytics is a challenge.

To meet that challenge, Oakland University offers a full complement of business analytics programs to meet a variety of educational needs and career aspirations.

OVERVIEW

Business Analytics is the creative use of data (big and small and everything in between), statistics, mathematical modeling, databases, spreadsheets, and computing technology to generate business insights and support managerial decision making throughout an organization.

It combines business knowledge with analytical expertise to tell important stories using the vast amount of data produced by companies today.

Use business analytics to explore, analyze, visualize, simulate, predict and optimize.

MINOR

With a minor in Business Analytics, you will explore a range of quantitative and computational techniques that have wide use in today’s data-driven business world. Analytics includes things like statistical analysis, data visualization, mathematical modeling, management science, data mining, predictive analytics, data science, econometrics, scientific computing, data preparation and cleaning, data warehousing and business intelligence. Since these high demand skills can be applied in numerous business domains, a Minor in Business Analytics is appropriate for students in any business discipline. This minor is open to all majors.

Through a collaboration with SAS, a worldwide leader in analytics software, Oakland University business analytics students also can earn a Tier 2 SAS Academic Specialization as part of their degree program. Learn more about the program here.

A minor in business analytics is intended for quantitatively and technically strong students in any major interested in developing business and data analytics skills. Such skills are in HIGH demand in the marketplace and can complement almost any major. Some examples are noted below.

Marketing
How can we predict which customers are likely to buy certain car models?
How can we use social media data to segment our customer base?

Accounting
Can we detect accounting fraud through analysis of detailed financial statements and transaction data?

Finance
What is the probability that this project has a positive rate of return?
How can I visualize the performance of my investment portfolio?

Human Resources Management
How can we predict which employees are likely to defect to a competitor or to be a superstar within our company?

Management Information Systems
We need a dashboard that shows key business performance metrics in an easy to understand format.

Operations Management
What is the most effective way to schedule our call center staff or to design our new distribution center?

Program Information Flier
SPECIALIZATION

The management information systems undergraduate program includes an optional specialization in business analytics. Students choosing to specialize in this area will take three courses to provide them deeper knowledge in this high-demand field.

Specialization Requirements

Required Courses

  • MIS 4360 Decision Support Systems
  • MIS 4460 Business Analytics

Choose One Elective

  • MIS 4410 Operations Analytics
  • MIS 4470 Practical Computer for Data Analytics
  • MIS 4500 Web Analytics
  • QMM 4400 Management Science
GRADUATE PROGRAMS

Employers are seeking professionals across disciplines who can harness data to solve business problems. Professionals seeking to deepen their understanding and develop their skills in harnessing data to identify opportunities, respond to challenges, influence decision making and implement successful solutions can consider the following programs. These programs are open to anyone holding a bachelor’s degree.

Master of Science in Business Analytics

Designed for professionals seeking to deepen their understanding and develop expertise in harnessing data to identify opportunities, respond to challenges, influence decision making and implement successful solutions.

The STEM-designed program combines expert-led courses and experiential learning so students gain knowledge and proficiency in using a variety of statistical and quantitative methods, computation tools and predictive models.

Graduates of the program will be equipped to use data to solve business problems across industries and disciplines. Industries experiencing strong growth in the use of business analytics include financial services, retail, health services, accounting and auditing, transportation and logistics, entertainments, sports and travel.

Graduate Certificate in Business Analytics

Ideal for the working professional in any field who is looking to gain knowledge in business analytics.

The 15-credit program includes three core and two elective courses that allow students to explore a range of quantitative and computational techniques that have wide use in today’s data-driven world.

Graduates of the program will be equipped to understand how to understand and apply data to benefit their career or organizational goals. Credits earned can be applied toward an OU Master of Science in Business Analytics or a Master or Science in IT Management.

Business Analytics concentration: MBA

The concentration enhances the MBA education with deeper background in statistical analysis, data visualization, mathematical modeling, management science and data mining.

Graduates can apply these skills to a wide range of business fields as the use of business analytics continues to expand.