School of Business Administration

Elliott Hall, Room 427
275 Varner Drive
Rochester, MI 48309-4485
(location map)

General Management

General Management

A versatile credential, the general management degree offers students the opportunity to gain knowledge in all aspects of business, equipping them for success in any position or industry. Gaining fluency in business fundamentals combined with real-world experiences prepares students for professional careers as well as graduate programs.

major requirements advising apply now

The purpose of the general management major is to enable a student to choose a variety of management courses with the greatest flexibility (keeping in mind that core course requirements are the same for all majors). Substantial numbers of employers are looking for broadly educated students at the Bachelor’s degree level, and many students are not ready to specialize early in their careers.

General management majors still take courses in accounting, information systems, finance, organizational behavior, marketing, operations management, and business policy. Students who intend to continue in a more specialized graduate school program may want to consider this option.

Courses in this program are also available in an accelerated 8-week format in Macomb County at the OU Anton/Frankel Center in Mount Clemens.

Common Careers:

Student Organizations

Contact Us
Cynthia Miree-Coppin
Faculty adviser