Communications and Marketing Tool Kits

Paid Advertising (all media)

Requires media planning, purchasing and brand compliance. All paid placements must be coordinated through UCM.

Donor Signage and Room Plaques

Vendor-specific standards and named gift protocols require UCM and University Advancement coordination.

Logo Design and Brand Identity

All new logos, wordmarks and identity systems must be created by or approved through UCM.

Institutional Publications (OU Magazine, Advancing Oakland Magazine)

Content, design and editorial oversight of major publications are UCM-managed.

Installations and Permanent Signage

Permanent or semi-permanent large scale signage requires brand compliance review and vendor coordination.

Enrollment Management – Core Materials

Enrollment guides, search pieces, postcards, collateral for tabling events and major campaign materials are UCM-managed.

All-campus Broadcast Emails

Emails that target the full campus community should be planned with and sent by UCM.

Website Framework

UCM’s web team has full governance over oakland.edu and the Employee Resource Network’s templates and creation of new pages.

Creative Freelance Coordination

UCM has vetted freelancers to help support photography, videography, graphic design, transcription, writing and proofreading services. These services should be coordinated through UCM. Please reach out via our intake form to outline your request.

Podcasts

UCM intends to host a versatile centralized podcast series which can carry out the upcoming new brand expression. Existing production of decentralized podcasts should be halted.

Internal Event Promotion

Internal-facing events, departmental gatherings, student org events, employee or student recognition events, etc. Our event promotions tool kit can help you reach your audience effectively.

Axis TV Graphics

Single objectives not part of a larger UCM-led campaign can be designed using Design Conductor templates.

Social Media Graphics 

Routine department social posts not part of a larger UCM-led campaign can be designed using Design Conductor templates.

Merchandise and Apparel 

Order via licensed vendors listed in CLC.

Annual Reports 

While annual reports and accreditation materials are out of UCM's scope, UCM has set up branded front and back report covers that may be created in Design Conductor and flowed with any interior materials.

LiveWhale Event Listings

All LiveWhale submissions are self-service. 

T4 Web Content Updates

Terminal4 content managers are responsible for updating their own webpage content. Items that require an action beyond your access level, such as editing a button, uploading an image or ADA-compliant document, and making changes to a table may be sent to [email protected] and someone will be in contact to help.

Image Resizing

Our digital asset management system, Portfolio, is available for pulling photos. If you need a photo pulled and resized, please submit a request through our intake form. We are currently finalizing a new digital asset manager, Canto, that will offer you the ability to download and crop photos from the UCM archives. We will provide more information on this new tool when it becomes available.

Powerpoint Presentations

UCM has a host of branded Powerpoint templates available for use in your self-designed presentations.

Business Cards, Letterhead, Note Cards

UCM has partnered with OU Printing Services to offer pre-designed print-on-demand materials such as faculty and staff business cards, printed letterhead, note and thank you cards, campus forms, branded folders, OU fast fact sheets and more. 

Targeted Emails

Emma email marketing and MySail are available for sending communications to your targeted audiences. Learn more about ways to utilize these platforms in the Email Marketing and MySail tool kits.