Communication has never mattered more. Organizations need professionals who can navigate complexity, tell compelling stories, build trust, and inspire action across an ever-changing media landscape. Oakland University’s Bachelor of Arts in Strategic Communication prepares you to do exactly that.

Blending communication theory with hands-on experience, students learn to develop communication strategies, analyze audiences, create compelling content, conduct research, and measure the impact of their work. Coursework explores organizational communication, leadership, persuasion, digital media, strategic planning, and communication research while strengthening writing, presentation, collaboration, and critical thinking skills. Designed for working professionals and busy students, the fully online program offers the flexibility to earn a degree without putting life on hold. Upper-level electives allow students to tailor the program to their interests and career goals, creating a personalized path through the diverse field of strategic communication.

Graduates are prepared for careers in corporate communication, nonprofit organizations, healthcare, higher education, government, consulting, marketing, and community engagement. They also gain a strong foundation for graduate study in communication, business, law, and public administration.

Whether you want to shape public conversations, strengthen organizations from within, or lead communication through times of change, Oakland University's Strategic Communication program gives you the strategic mindset and real-world skills to make an impact.

Major Requirements Minor Requirements