Strategic Enrollment Management (SEM)
Oakland University has embarked on a Strategic Enrollment Management (SEM) plan, a very important process in shaping the future of enrollment at OU. The goal of the SEM plan is to align Oakland’s strategic framework with student recruitment goals, retention, and success initiatives — and to optimize resources while identifying the ideal metrics to measure enrollment.
As we work through Phase II of the OU SEM Plan, the work we do now and in the coming months will position us for a dynamic future. If you have any questions about SEM, please contact Dawn Aubry, Vice President of Enrollment Management, at dmaubry@oakland.edu.
SEM goals, council and committee information
SEM 2.0 Leadership Series
We are pleased to share the fall schedule for the SEM 2.0 Leadership Series. Designed to provide campus partners with actionable strategies and tools to support student success throughout the student journey. Please RSVP using the button below and we will invite you to the Google Calendar events.
The Strategic Enrollment Management (SEM) Leadership Series is a professional development initiative designed to strengthen campus-wide understanding of enrollment strategy, student success, and the forces shaping higher education today. Each session brings together faculty, staff, and campus leaders to explore timely topics through a collaborative, cross-functional lens — grounded in research and focused on practical application at Oakland University.
Please review the event schedule below and note the dates, times, and locations for each in-person session:
Recruiting and Enrolling High-Achieving Students
Wednesday, November 11, 2026 | 9 - 10:30 a.m. | Laidlaw Room, Oak View Hall
An interactive session that brings professionals together to collaborate, share initiatives, and develop actionable strategies for recruiting and enrolling high-achieving academic talent.
Presenters: Dr. Graeme Harper, Dean YHC, Anne Jackson, Assistant Dean YHC, Shane Lewis, Director of Undergraduate Admissions, and Kelly Flemming, Senior Associate Director of Undergraduate Admissions
Supporting the Whole Student: Practical Strategies for Practice
Tuesday, November 17, 2026 | 9 - 10:30 a.m. | Gold Rooms, OC
An interactive session focused on recognizing signs of student distress, responding with compassion, and utilizing campus resources for a warm handoff.
Presenters: Becky Lewis, Director of University Recreation and Well-Being and David Schwartz, Director of OU Counseling Center
Financial Aid Basics to Support Enrollment
Tuesday December 8, 2026 | 9 - 10:30 a.m. | Gold Rooms B&C, OC
Learn how GPA, credit completion, departmental scholarships, and federal loan updates impact student aid packages.
Presenter: Nicole Boelk, Director of Financial Aid and Scholarships
We encourage you to forward these opportunities to any colleagues in your department who might be interested. We look forward to working together to enhance our enrollment and student support initiatives.
