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OUWB Communications and Marketing

OUWB's Communications and Marketing (C&M) department serves as the school's institutional connection to audience groups within OUWB, across Michigan, and beyond.

Through strategic communications and promotion initiatives, the department tells OUWB’s story via creative content and digital communications, including social media.

In conjunction with Oakland University Communications and Marketing (UCM), the department serves as the primary connection to the news media and facilitates all interactions with OUWB experts.

In addition, C&M provides a variety of services to the OUWB community, including creative design services, marketing strategies, publicity for noteworthy activities, and more.

The department is located in  O'Dowd Hall on the the campus of Oakland University.  To contact the Communications & Marketing team, please email ouwbmarketing@oakland.edu.

Resources

For Media

OUWB news

OUWB-related stories are consistently updated via the news feed that's maintained by C&M. We invite you to explore by clicking the link above.

Request an interview

Members of the media who want more info on stories from the news feed or are looking for an expert source to comment for any other articles are asked to click the link above and fill out the form. Please let us know your deadline and we will do our best to accommodate.

For more about Oakland University William Beaumont School of Medicine, please visit About OUWB.

For Faculty/Staff

Request a website update
Click on the link above to request a website update and we will follow up. Please allow one to two weeks for updates to be made.

Schedule a headshot photo 
Click on the link above to schedule a professional headshot through Oakland University Communications and Marketing. Headshots are only taken on the last Tuesday of the month in the photo studio on campus in Anibal House between 10 a.m. and noon.

Request marketing and graphic design support
Fill out this form to request artwork, event, and department marketing support ranging from brochures, invitations, guide books, and Emma headers to event programs and photography. 

Fill out this form to request artwork of the OUWB logo.
OUWB Brand Guidelines and Styleguide

One of the most powerful elements of an institution's identity is its visual representation. It supports and strengthens a brand. These guidelines define how Oakland University William Beaumont School of Medicine graphic identity marks may be used on promotional and commonly used materials. They are designed to ensure consistent and proper usage of the logo, which is critical in protecting the integrity of the brand. The guidelines, which also include an editorial styleguide, can be found here

Social Media Guidelines

Oakland University William Beaumont School of Medicine (OUWB) embraces the responsible use of social media for communication and to build relationships with individuals and groups interested in life at OUWB (e.g., prospective/current students, alumni, faculty, staff, and community members).

The use of OUWB social media channels (including but not limited to Facebook, Instagram, LinkedIn, Twitter, and YouTube) falls under the policies and guidelines of Oakland University (OU) located in the FY20 Social Media Guidelines – Oakland University. Also, as a reminder, see the OUWB social media guidelines as it relates to the conduct expected of medical students using social media.

To cultivate a cohesive, brand-forward approach that maintains alignment with OUWB messaging and communication, OUWB maintains official accounts on Facebook, Instagram, LinkedIn, Twitter, and YouTube. Having one official social media page per platform allows OUWB to communicate the voice of the brand, establish and share values, and create a visual aesthetic that runs equally across all platforms. Simply put, it allows OUWB to answer, “Who is OUWB?” 

Along with cultivating an inclusive culture, OUWB practices inclusivity by accepting and reviewing proposed content for our social media platforms. This means that if OUWB is reached with an idea for a post or story, OUWB Communications and Marketing will review to determine if it aligns with our goals, strategically, or as an institution. OUWB Communication and Marketing will continue to openly accept ideas, communications, and photos for consideration.

Most, if not all, M.D. students’ OUWB-related social media needs can be met through OUWB’s existing accounts. Students who feel that they have OUWB-related social media needs not met by these accounts should request a consultation with OUWB Communications and Marketing staff by emailing jasukait@oakland.edu.

OUWB requires that any social media accounts that use the OUWB name and/or logo (or variations of them) or that purport to speak on behalf of OUWB or any of its constituent departments or groups must be approved by OUWB Communications and Marketing prior to creation.

Student organizations that maintain a student group social media account can use OUWB in their handle according to the following example, (name of group) at OUWB.  The OUWB is spelled out and not the logo. Only the official school social account uses OUWB at the beginning of the handle. And, only the official school social media accounts can use the OUWB logo in the social media profile image.

Any social media accounts existing without prior authorization to use the OUWB name are subject to review when discovered and may be removed. In addition, OUWB Communications and Marketing staff will perform bi-annual audits of OUWB-associated channels and will take proper action to remove any dormant or ineffective accounts.

Submit a Story Idea

Meet the Team

Michele Jasukaitis
Director, Communications & Marketing

jasukait@oakland.edu

Michele Jasukaitis has been in the communications and marketing field for more than 25 years. Upon earning a bachelor’s degree in journalism from Michigan State University, she has worked as a freelance writer, and as an editor, manager of product publicity, and a director of brand and product communications for Kmart Corporation. At Oakland University since 2012, she is responsible for supporting and promoting OUWB on the school’s website, social media, email marketing, and merchandising.

Lauren Chopski
Graphic Designer

laurenchopski@oakland.edu

Lauren has been working as a visual artist since graduating from the University of Michigan. She has created work for clients in the automotive industry, healthcare industry, performing arts, and higher education, currently serving as the graphic designer for OUWB. Lauren creates print and digital graphics and artwork for OUWB, and helps manage social media accounts.

Andrew Dietderich
Marketing Writer

adietderich@oakland.edu

A graduate of Northern Michigan University, Andrew has spent his career in journalism and marketing, working for Crain's Detroit Business, Ford Motor Co., NBC-TV, BNP Media, and multiple newspapers in Michigan and Wisconsin.

He writes the news stories in support of OUWB, co-manages the OUWB website and social channels, and is part of the production team behind OUWB-related videos. 

 

Archives

OUWB News

Oakland University William Beaumont School of Medicine's newsfeed is updated regularly. 

To view the latest news from OUWB, click here

inMedicine: OUWB's online magazine

The current issue of OUWB's online magazine, inMedicine, can be found by clicking here.

Additionally, archives from past issues can be found below. There are five categories of stories: Alumni; Community Engagement; Events; Research; and Student Success.

The first issue published on Sept. 30, 2021.

Alumni

An image of the Cervantes family with Trent JackmanA serendipitous reunion
OUWB alumnus saves life of classmate’s father 2,000 miles from Rochester Hills
(April 27, 2023)

An image of Flo Doo, M.D.‘A positive difference’
OUWB alum Florence Doo, M.D., holds two fellowships, and big plans for the future
(April 27, 2023)

An image of Nicholas KondoleonHome sweet home
Nicholas Kondoleon, M.D., ’20, OUWB, set to return as cardiology fellow at Corewell Health’s Royal Oak campus
(April 27, 2023)

An image of Rachel Hunt at commencementThinking ‘outside-of-the-box’
Rachel Hunt, M.D., ’17, reflects on how homeschooling, an ICU, and OUWB helped her to become a neurosurgeon — and the importance of Taco Tuesday
(Dec. 21, 2022)

An image of Blumline at commencementHitting the ground running
OUWB Alum James Blumline, M.D., ’22, gets to work making his mark on medicine
(Dec. 21, 2022)

An image of Jordan Nash speaking‘Strongest supporters and advocates’
OUWB officials plan to continue alumni relations-building momentum in 2023
(Dec. 21, 2022)

An image of Brandon Luczak playing footballFrom QB to M.D.
OUWB alum Brandon Luczak, M.D., combines love of sports, medicine into career as surgeon
(Oct. 7, 2022)

An image of Woody Sams speaking at commencementFantastic, Sams!
OUWB alumnus from Class of 2016 makes his mark at Michigan Medicine
(Oct. 7, 2022)

An image of Jamilah Alhashidi and Fatima FahsNight of Excellence
Two OUWB alumni recognized as ‘Young Alumni 10 Within 10’
(Oct. 7, 2022)

An image of Chris Jaeger, M.D., speaking at OUWB's 2022 commencement‘The challenge was worth it’
OUWB alum Chris Jaeger, M.D., ’15, delivers message to Class of 2022
(July 6, 2022)

An image of a doctor in an operating roomFilmmaker turned surgeon
OUWB charter class member parlays love for collaboration, detail into career as doctor
(July 6, 2022)

An image of a student getting a white coatPaying it forward
Yujin Oh, M.D., ’18, serves community while teaching, mentoring OUWB students
(July 6, 2022)

An image of Raymond Yeow, M.D., talking with children.Matters of the heart
Catching up with Raymond Yeow, M.D., first recipient of OUWB’s Excellence in Public Health award
(March 22, 2022)

An image of Ashley Guthrie, M.D.‘The best decision of my life’
Class of 2015 alumna opens practice near Nashville, reflects on OUWB
(
March 22, 2022)
An image of Torey Asao and Andrew KooKeys to success
Two OUWB alumni share thoughts on what it’s like to be male OB-GYNs
(March 22, 2022)
OUWB alumnae Fatima Fahs, M.D., poses at a deskThe Dermy Doc is in
OUWB grad has 57,000 (and growing) Instagram followers, subscription box service
(
Dec. 21, 2021)
An image of a group of OUWB students on Match Day 2017‘This is my passion’
OUWB Class of 2019 alumnae serves as chief resident in Family Medicine at Beaumont, Troy
(Dec. 21, 2021)
An image of Jay Brahmbhatt, M.D. talking to residents in a hospital settingOUWB in Seattle
Alumnus from Class of 2017 finds success in Pacific Northwest health system
(Dec. 21, 2021)

An image of OUWB alum Dr. Michael Bonnette‘A duty to be back’
Michael Bonnette, M.D., charter class member, serves on OUWB’s Dean’s Advisory Board
(
Sept. 30, 2021)

Community Engagement
An image of Jessica and Andrew in a field‘Suddenly, I couldn’t walk’
OUWB medical student shares story to raise awareness of rare disease
(April 27, 2023)
An image of students volunteering at GleanersCommitment to community
Honors for service to make debut at commencement for OUWB Class of 2023
(April 27, 2023)

An image of students assembling birthing kitsImpacting the global community
Compass grant enables OUWB student orgs to help pregnant women in Nigeria
(April 27, 2023)

An image of participants in the first Reach Out to Youth event at OUWBReach Out to Youth
Inaugural event at OUWB aims to create excitement about science, medicine for elementary-age students
(Dec. 21, 2022)
An image of OUWB students showing high schoolers about sheep brains‘Better than a screen’
OUWB med students lead brain dissection event for local high school students
(Dec. 21, 2022)

An image of the contents of the hygiene kitsHelping with hygiene
Two OUWB student organizations collaborate to help local people in need
(Dec. 21, 2022)

An image of OUWB leaders teaching implicit biasFighting unconscious bias
OUWB officials have trained more than 2,000 health care providers this year
(Oct. 7, 2022)

An image of Street Medicine Oakland's clean-upPicking up in Pontiac
OUWB’s Street Medicine Oakland leads clean-up campaign in downtown area
(Oct. 7, 2022)

An image of students participating in OUWB's 2022 Day of ServiceDay of Service 2022
OUWB students step up to volunteer, give back to community
(Oct. 7, 2022)

An image of Anisah Hashmi‘Passport to advocacy’
OUWB alumnus Anisah Hashmi, M.D., ’22, awarded 2021 Excellence in Public Health Award
(July 6, 2022)

An image of a student teaching another student about pulsePathways to Pediatrics
OUWB student orgs collaborate to cultivate interest in medicine for school-age children
(July 6, 2022)

An image of students preparing care packagesHelping Alternatives for Girls
OUWB student orgs create kits for Detroit-based nonprofit
(July 6, 2022)

An image of a surgeon teaching a student in OUWB's anatomy lab.Army medics in anatomy lab
OUWB opens facilities for Ypsilanti-based military unit as body donor program ramps up
(
March 22, 2022)

An image of a student making a tie blanket.Student orgs collaborate
American Medical Students’ Association, Spools and Sutures make blankets for local nonprofit
(
March 22, 2022)
An image of the group that worked on the polio project‘Being the voice’
Study led by OUWB student highlights needs of polio survivors
(
March 22, 2022)
Fall Service AHarvest of help
OUWB volunteers throughout the community during busy autumn season
(Dec. 21, 2021)
An image of Tiffany Loh talking to other studentsAddressing a community need
Free gyn clinic run by OUWB students finds its footing
(Dec. 21, 2021)
A group of students leading a food drive for Lebanon poses for a pictureAddressing Lebanon’s ‘colossal challenges’
Group of OUWB students leads food drive for economically depressed region
(Dec. 21, 2021)
An image of OUWB students training at the Burnstein Clinic.OUWB’s student-run clinic marks 5 years
Partnership continues with Pontiac's Gary Burnstein Community Clinic
(
Sept. 30, 2021)
Street Med Clean Up 1‘Small tasks add up’
Street Medicine Oakland helps clean Pontiac neighborhoods, parks
(
Sept. 30, 2021)
Versiti September Blood Drive AAddressing blood shortage
Nearly 60 OUWB community members donate blood during student-led drive
(
Sept. 30, 2021)

Events

An image of Dr. Al-Shabrawey speaking at the event‘Kind of magic’
Inaugural retreat celebrates past, present, and future of eye research at OU, OUWB
(April 27, 2023)

An image of the presenter at the Nascar injury event‘Restraints do work’
Safety expert from NASCAR, GM Racing talks car crash injuries to OUWB med students
(April 27, 2023)

An image of the group who presented at the RJLSS symposium‘Sparks and accelerates’
Robert J. Lucas Surgical Society symposium aims to promote interest in specialty
(April 27, 2023)

An image of OUWB students bowling and celebratingStrike Out for good
OUWB student interest group holds annual fundraiser for American Breast Cancer Foundation
(Dec. 21, 2022)

An image of OUWB students at the Pediatric Interest Group clinical skills event‘So excited about the future’
Clinical skills events help prep OUWB med students for next steps in their education
(Dec. 21, 2022)

An image of panelists at the World AIDS Day event‘A joy to talk about my story’
Panelists offer insight to OUWB community on living with HIV for World AIDS Day
(Dec. 21, 2022)

An image of a speaker reflecting on the trip to Poland‘Honored and proud’
Donors, OUWB students and officials reflect on Study Trip to Auschwitz
(Oct. 7, 2022)

An image of Doug Gould donating bloodOne unit at a time
OUWB medical students impact the lives of future patients with blood drives
(Oct. 7, 2022)

An image of shattering glassAwareness, acknowledgment, action
OUWB event draws attention to glass ceiling, and how to overcome
(Oct. 7, 2022)
An image of a Holocaust survivor talking to a med student‘Really inspiring’
Student organizations from OUWB co-sponsor lecture from Holocaust survivor
(July 6, 2022)
An image of a student pouring a smoothieKnow Your Foods
OUWB student org hold healthy eating session in Beaumont demo kitchen
(July 6, 2022)
An image of students at the Miftaah Iftar eventIftar celebration
First-of-its-kind Ramadan event hosted by OUWB med students draws from across Michigan
(July 6, 2022)
An image of a tourniquet demonstration.Emergency training
OUWB student organization hosts Stop the Bleed event at Beaumont, Royal Oak
(
March 22, 2022)
A collage of the second cohort of Diversity Champions.‘Honest and open’
Second cohort graduates from OUWB Diversity Champion program
(March 22, 2022)
An image of the RJLSS logo‘Simply outstanding’
Seventh annual Robert J. Lucas Surgical Society Research Symposium hosted by OUWB
(March 22, 2022)
Two of the nearly 30 speakers to participate in OUWB's Diversity Lecture Series‘Facilitating a community dialogue’
Launched in 2019, OUWB Diversity Lecture Series has featured nearly 30 sessions
(
Dec. 21, 2021)
An image of Ernest Krug and Tyler Gibb talking to each otherDecisions under duress
OUWB’s Fourth Annual Krug Lecture in Biomedical Ethics features WMU’s Gibb
(
Dec. 21, 2021)
A student presents a poster to the audience at OUWB's first ortho research symposiumInaugural ortho symposium
OUWB Orthopedic Surgery and Sports Medicine Group hosts med students from across Michigan
(
Dec. 21, 2021)

Research

An image of people talking at the OU Graduate Research Conference 2023Home field advantage
Medical students from OUWB take advantage of opportunity to present at OU Graduate Research Conference
(April 27, 2023)

An image of the students in front of their research posterCannabis conflict
Study featuring OUWB student as lead author looks at ‘friction’ over marijuana in Chaldean community
(April 27, 2023)

An image of the study authorsSpirituality and health care
OUWB medical student leads research on importance of hospital chaplains
(April 27, 2023)

An image from OUWB's microbiology labHighlight of the year’
Tracey Taylor, Ph.D , talks return of M1s to OUWB microbiology lab after two years
(Dec. 21, 2022)

An image of students at NIDDK conference in 2022‘A better researcher’
Six OUWB students participate in two-month program dedicated to diabetes research
(Dec. 21, 2022)
An image of Richard Ramirez and his posterCatching ‘dangerous bugs’
Study led by M4 at OUWB could help doctors decide when to use broad-spectrum antibiotics
(Dec. 21, 2022)
An image of Dr. Al-Shawbrawey with studentsVision quest
Following $2 million reboot, OU/OUWB eye research program sees big things ahead
(Oct. 7, 2022)
An image of Goldstein's pillow being held up for demonstrationThe case for pillows
OUWB medical student’s Embark project is designed to save lives
(Oct. 7, 2022)
An image of Nayiri Khatchadourian and her poster‘Staggering’ knowledge gap
Study led by OUWB student identifies need for physician education about disordered eating behaviors in patients with diabetes
(Oct. 7, 2022)
An image of two students who did research on TikTok‘Influence the influencers’
Study led by OUWB students finds TikTok medical videos can be improved
(July 6, 2022)
An image of a poster on GCASE being presentedMaking the GCASE
OUWB faculty form global network of anatomical science educators
(July 6, 2022)
An image of a student talking about a posterPathoma, Sketchy, Question Banks, oh my!
Study by OUWB students finds heavy use of supplemental learning tools
(July 6, 2022)
An image of a student giving a presentation.‘Such a privilege’
First-year OUWB student presents research paper at national conference
(March 22, 2022)
An image of screenshots from online learning sessions.‘Using what’s at hand’
Cohort of OUWB faculty publish paper on success of online summer enrichment program
(March 22, 2022)
An image of a pile of 3D Twitter logos.Twitter during COVID-19
OUWB study finds urology med students increasingly relied on social media platform during pandemic
(March 22, 2022)
An image of OUWB student Alexandra Jankulov and one of her posters‘A true honor’
Anesthesiology fellowships provide unique learning opportunities for two OUWB students
(Dec. 22, 2021)
An image of a senior citizen wearing a mask and talking to a doctorDivorce = COVID-19?
New study led by OUWB student suggests link between marital status, COVID-19 deaths
(
Dec. 22, 2021)
An image of a person in scrubs who appears to be upset.Creating 'brave spaces'
OUWB professor, dean tackle tough topic of triggers in medical education
(
Dec. 22, 2021)
Luca Cucullo and his team of researchersA research first for OUWB
Medical school's first wet lab opens on campus of Oakland University
(
Sept. 30, 2021)
FMS Research JumpsResearch jumps 73% for OUWB FMS
School’s increased emphasis on research, impact of COVID-19 fuel increase for 2020-21
(
Sept. 30, 2021)

Student Success
An image of Dick Amacher‘Life-changing’ scholarship
OUWB donor: ‘Money means more here than it does at Harvard’
(April 27, 2023)
An image of Mallory Evans speaking at the Faircloth Lecture‘So honored’
OUWB Class of 2023’s Mallory Evans receives Leonard Tow Humanism in Medicine Award
(April 27, 2023)
An image of students during MedWARStudent org goes to ‘war’
OUWB Wilderness Medical Society participates in MedWAR
(April 27, 2023)
An image of one of OUWB's intramural sports teamsBonding through sport
Medical students from OUWB find many benefits through participation in OU’s intramurals
(Dec. 21, 2022)
An image of Nikki Haggerty and othersDoctor of the Future
M4 at OUWB receives inaugural award at Corewell Health Beaumont Troy Hospital
(Dec. 21, 2022)
An image of OUWB representatives at ASBH‘Incredible opportunity and experience’
OUWB has strong showing at nation’s largest bioethics and humanities conference
(Dec. 21, 2022)
An image of Frosilda Pushani‘My proudest achievement’
First-year medical student at OUWB realizes dream featured in 2020 Bloomberg ad
(Oct. 7, 2022)
An image of students named outstandingOutstanding!
Six OUWB medical students recognized for ‘demonstration of excellence’ during 2021-22
(Oct. 7, 2022)
An image of students who won clerkship awards‘Proud and excited’
Seven OUWB medical students honored for ‘outstanding performance’ in clerkships
(Oct. 7, 2022)
An image of two students who successfully matched as a coupleMatch made in Rochester
OUWB Class of 2022 alumni successfully navigate couple match process
(July 6, 2022)
An image of Eric James‘True leader’
OUWB M4 Eric James receives Diversity & Inclusion Student Excellence Award
(July 6, 2022)
An image of a medical student at a community health fairHarvard-bound
OUWB third-year student accepted into prestigious Ivy League fellowship
(July 6, 2022)
An image of Skyler Porcaro with javelins.Olympian, M.D.?
OUWB’s Skyler Porcaro eyes 2024 summer games while coaching OU track team
(March 22, 2022)
An image of students preparing care packages.‘Do something about it’
Project led by OUWB student raises awareness of infant, maternal mortality
(March 22, 2022)
An image of OUWB students using handheld ultrasound.‘Ubiquitous…as a stethoscope’
OUWB Clinical Skills Center adds 15 handheld ultrasounds for training
(March 22, 2022)
An image of students gathered at a social event for OUWB's Big Sib Little Sib programBuilding a ‘family’ through mentorship
Big Sib/Little Sib program forms lasting bonds of support between OUWB students
(
Dec. 21, 2021)
An image of the two NHSC scholars from OUWBCommitted to service
Two OUWB students receive National Health Service Corps scholarships
(
Dec. 21, 2021)
An image of OUWB student Benjamin Goldstein in front of the school's signM3 nets scholarship
OUWB student receives $5K scholarship from J&J
(
Dec. 21, 2021)
An image of OUWB alumni posing in front of an OUWB sign.From rotations to residency
OUWB students bring their skills to Beaumont
(
Sept. 30, 2021)
OGIG Clinical Skills Event 1Practice makes perfect
Pilot program led by student org provides unique OB-GYN learning experience
(
Sept. 30, 2021)

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