Janell Townsend

Title: Professor of Marketing
Office: 441 Elliott Hall
Phone: (248) 370-2544
Email: [email protected]

Education:
Michigan State University, Ph.D. Marketing

Biography:
Janell Townsend is a Professor of Marketing and International Business, and Chair of the Management & Marketing Department at Oakland University. She has also taught at the University of Zurich, Technical University of Vienna, Wayne State University and Michigan State University. Dr. Townsend earned her PhD from Michigan State University in Marketing and International Business, and is a recognized expert in global marketing strategy; her research falls within the nexus of branding, product design and innovation management, in a global marketplace. Her work has appeared in top tier business journals such as the Journal of International Business Studies, Journal of Product Innovation Management, Marketing Letters, Journal of International Marketing, Industrial Marketing Management, Industrial and Corporate Change, Journal of Business Research, International Marketing Review, and Thunderbird International Business Review, among others. She is an active member of the academic community, serving on boards and committees, and as a chair for a number of annual conferences, including Product Development Management Association (PDMA), the European Marketing Association, and the International Motor Vehicle Program (now PVMI, part of the Mack Institute at the Wharton School). Always engaged with the business community, Professor Townsend regularly consults and collaborates with major global automotive OEM’s, suppliers, and market research firms.

Teaching interests: 
Marketing Strategy, Marketing Management, Product Design and Development,Brand Management, International Marketing, International Business, Marketing Research

Awards:

Hedi Fritz-Niggli Visiting Professorship, University of Zurich, 2015

Service Excellence Award, School of Business Administration Oakland University, 2013

SBA Distinguished Service Honorable Mention, School of Business Oakland University, August 2012

ETH Zurich IMVP Travel Research Grant, Swiss National Science Foundation, March 2012

Research Excellence Award, Oakland University, September 2011

Research travel grant, University of Tokyo MMRC, February 2011

Research travel grant, University of Tokyo MMRC, February 2009

SBA Distinguished Service Honorable Mention, School of Business Administration Oakland University, August 2008

Founder's Day Research Recognition, Oakland University, April 2008

Research Grant, MIT International Motor Vehicle Program, 2007

AIB Junior Faculty Consortium Travel Stipend, St. Louis University Boeing Institute, 2006

Nomination - Best paper, Consortium for International Marketing Research, 2006

Nomination - Haynes Prize for the Most Promising Young Scholar, Academy of International Business, 2006

Research Grant, University Research Committee, Oakland University, 2006

Best Paper, American Marketing Association, 2005

Dissertation Completion Fellowship, Michigan State University, 2004

Haring Symposium Fellow, Indiana University, 2004

Journals and Articles:

Pomirleanu, N. , Gustafson, B. , Townsend, J. (2022). Organizational climate in B2B: A systematic literature review and future research directions. Industrial Marketing Management. (105), 147-158

Schulze, A. , Townsend, J. , Talay, M. B.(2022). Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance. Industrial Marketing Management. (103), 198-214

Talay, M. B., Townsend, J. , Obal, M. , Akdeniz, M. B.(2019). Stock Market Reactions to New Product Launch in International Markets: The Moderating Role of Culture. Journal of International Marketing. 27(4), 81-98

Simon, M. , Stanton II, S. , Townsend, J. , Kim, J. (2019). A multi-method study of social ties and crowdfunding success: Opening the black box to get the cash inside. Journal of Business Research. (104), 206-214

Townsend, J. D., Balestra, S. , Schulze, A. (2017). Characteristics of Project Based Alliances: evidence from the automotive industry. International Journal of Automotive Technology Management. 17(1), 8-25

Simon, M. , Schrader, R. C., Townsend, J. , Chen, T. (2017). Coffee of the Kona. South East Case Research Journal. 14(1), 5

Stanton II, S. , Townsend, J. , Kang, W. (2016). Aesthetic responses to prototypicality and uniqueness of product design. Marketing Letters. 27(2), 235-246

Kumar, M. , Townsend, J. D., Vorheis, D. W.(2015). Enhancing Consumers' Affection for a Brand Using Product Design. Journal Of Product Innovation Management. 32(5), 716-730

Talay, M. B., Townsend, J. D.(2015). Do or Die: competitive effects and Red Queen dynamics in the product survival race. Industrial and Corporate Change. 24(3), 721-738

Talay, M. B., Townsend, J. D., Yeniyurt, S. (2015). Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture. Journal Of International Marketing. 23(2), 53-72

Townsend, J. D., Calantone, R. J.(2014). Evolution and Transformation of Innovation in the Global Automotive Industry. Journal Of Product Innovation Management. 31(1), 4-7

Townsend, J. , Kang, W. , Montoya, M. M., Calantone, R. J.(2013). Brand Specific Design Effects: Form and Function. Journal Of Product Innovation Management. 30(5), 994-1008

Townsend, J. , Cavusgil, S. T., Calantone, R. J.(2012). Building Market-based Assets in a Globally Competitive Market: A Longitudinal Study of the U.S. Automotive Market. Advances In International Marketing. 233-38

Townsend, J. , Montoya, M. M., Calantone, R. J.(2011). Form and Function: A Matter of Perspective. Journal Of Product Innovation Management. 28(3), 374

Calantone, R. J., Townsend, J. , Yeniyurt, S. , Schmidt, J. B.(2010). The Effects of Genre and Competition on New Entertainment Product Sales Performance. Journal Of Product Innovation Management. 27(3), 349-361

Townsend, J. , Baba, M. L., Cavusgil, S. T.(2010). Global Integration of Brands and New Product Development at General Motors. Journal Of Product Innovation Management. 27(1), 49-65

Yeniyurt, S. , Townsend, J. D., Cavusgil, S. T., Ghauri, P. N.(2009). Mimetic and Experiential Effects in International Marketing Alliance Formations of US Pharmaceuticals Firms: An Event History Analysis. Journal Of International Business Studies. 40(2), 301-320

Townsend, J. , Yeniyurt, S. , Talay, M. B.(2009). Getting to Global: An Evolutionary Perspective of Brand Expansion in International Markets. Journal Of International Business Studies. 40(4), 539-558

Yeniyurt, S. , Townsend, J. D., Talay, M. B.(2007). Factors Influencing Brand Launch in a Global Marketplace. Journal Of Product Innovation Management.

Townsend, J. D., Yeniyurt, S. , Deligonul, S. , Cavusgil, S. T.(2004). Marketing Related Antecedents of Performance in the Global Company. Journal Of International Marketing. 12(4), 1-24

Cavusgil, S. T., Yeniyurt, S. , Townsend, J. D.(2004). The Framework of a Global Company: A Conceptualization and Preliminary Validation. Industrial Marketing Management. 3(8), 711-716

Yeniyurt, S. , Townsend, J. D.(2003). Does Culture Explain Acceptance of New Products in A Country? An Empirical Investigation. International Marketing Review. 20(4), 377-396

Townsend, J. D.(2003). Understanding Alliances: A Review of International Aspects in Strategic Marketing. Marketing Intelligence & Planning. 21(3), 143-155

Books and Chapters:

Talay, M. Akdeniz, M. Townsend, J. (2023). Brand Architecture: A Literature Review and Future Research Directions. (pp. 20). Edward Elgar Publishing.

Townsend, J. Calantone, R. (2011). International Product Innovation and Development. (pp. 20). Wiley.

Townsend, J. (2009). Becoming a Scholar: The Role of Mentors and Institutions in the Emergence of Scholarship. (pp. 187-199). Advances In International Marketing.

Townsend, J. (2008). International Business Essays. (pp. 140). Oakland University Printing.

Townsend, J. (2002). A Review of - Understanding Global Cultures: Metaphorical Journeys through 23 Nations by Martin J. Gannon, 2nd Edition. (pp. 685). Thunderbird International Business Review.

Other Publications:
Cavusgil, S. Yeniyurt, S. Townsend, J. (2002). Towards Common Practices and Metrics for Multinational Corporations: A Midterm Report, Review and Conceptual Framework. Performance Measurement and Management: Research and Action Conference.