School of Business Administration

Elliott Hall, Room 427
275 Varner Drive
Rochester, MI 48309-4485
(location map)

Business Analytics Minor

Business Analytics

Business Analytics programs at Oakland University

Every day more and more companies are leveraging the benefits of business analytics to improve customer service, enhance operational performance, identify new business markets and drive revenue growth. The industry is flourishing. Forbes reports the market is expected to nearly double by 2020.

No longer the exclusive domain of IT professionals, the search for business and data analytics skills are appearing in job descriptions in industries such as healthcare, automotive, financial services, marketing, human resources, education and more. Employers agree, finding people who have the requisite blend of quantitative computing and business domain knowledge and skills for business analytics is a challenge.

To meet that challenge, Oakland University offers a full complement of business analytics programs to meet a variety of educational needs and career aspirations.

Business Analytics Flier

OVERVIEW

Business Analytics is the creative use of data (big and small and everything in between), statistics, mathematical modeling, databases, spreadsheets, and computing technology to generate business insights and support managerial decision making throughout an organization.

It combines business knowledge with analytical expertise to tell important stories using the vast amount of data produced by companies today.

Use business analytics to explore, analyze, visualize, simulate, predict and optimize.

MINOR

With a minor in Business Analytics, you will explore a range of quantitative and computational techniques that have wide use in today’s data-driven business world. Analytics includes things like statistical analysis, data visualization, mathematical modeling, management science, data mining, predictive analytics, data science, econometrics, scientific computing, data preparation and cleaning, data warehousing and business intelligence. Since these high demand skills can be applied in numerous business domains, a Minor in Business Analytics is appropriate for students in any business discipline. This minor is open to all majors.

A minor in business analytics is intended for quantitatively and technically strong students in any major interested in developing business and data analytics skills. Such skills are in HIGH demand in the marketplace and can complement almost any major. Some examples are noted below.

Marketing
How can we predict which customers are likely to buy certain car models?
How can we use social media data to segment our customer base?

Accounting
Can we detect accounting fraud through analysis of detailed financial statements and transaction data?

Finance
What is the probability that this project has a positive rate of return?
How can I visualize the performance of my investment portfolio?

Human Resources Management
How can we predict which employees are likely to defect to a competitor or to be a superstar within our company?

Management Information Systems
We need a dashboard that shows key business performance metrics in an easy to understand format.

Operations Management
What is the most effective way to schedule our call center staff or to design our new distribution center?

SPECIALIZATION

The management information systems undergraduate program includes an optional specialization in business analytics. Students choosing to specialize in this area will take three courses to provide them deeper knowledge in this high-demand field. Learn more at oakland.edu/business/undergrad.

Specialization Requirements

REQUIRED COURSES

  • MIS 4360 Decision Support Systems
  • MIS 4460 Business Analytics

CHOOSE ONE ELECTIVE

  • MIS 4410 Operations Analytics
  • MIS 4470 Practical Computer for Data Analytics
  • MIS 4500 Web Analytics
  • QMM 4400 Management Science
GRADUATE
CERTIFICATE

Ideal for the working professional in any field who is looking to gain knowledge in business analytics, the Graduate Certificate in Business Analytics includes three core and two elective courses. Students without a background in statistics are required to take QMM 5100 (Quantitative Methods for Managers), which will not count towards the certificate program. Students must possess a bachelor’s degree to enroll.

In this program, students will explore a range of quantitative and computational techniques that have wide use in today’s data-driven business world. Analytics includes things like statistical analysis, data visualization, mathematical modeling, management science, data mining, predictive analytics, data science, econometrics, scientific computing, data preparation and cleaning, data warehousing and business intelligence.

Students are expected to have some background in statistics through one or more courses from their undergraduate degree. Students lacking this knowledge will be required to take the foundation course QMM 5100 Quantitative Methods for Managers. The foundation course will not count toward the certificate program. The foundation course requirement will be waived for students with the required background.

GRADUATE DEGREE
CONCENTRATIONS

Business Analytics concentration: Master of Science in IT Management

A graduate degree that puts both managerial and technical skills at the forefront, the Master of Science in IT Management (MSITM) prepares students for a career managing, designing and creating information systems and technologies. The business analytics concentration in the MSITM program gives students the knowledge and skills to address business problems by focusing on data management and analytics. With this credential, graduates will be prepared to pursue such positions as business analyst, enterprise data architect, business analytics consultant and business intelligence analyst.  OU’s MSITM program is STEM-coded. Students can apply for 24-month STEM extension after completing 12-month OPT. Learn more at oakland.edu/msitm.


Business Analytics concentration: MBA

This concentration introduces MBA students to a range of quantitative and computational techniques widely used in today’s data-driven business world. It enhances the MBA education with more background in statistical analysis, data visualization, mathematical modeling, management science and data mining. These skills can be applied to a wide range of business fields as the use of business analytics continues to expand. Learn more at oakland.edu/mba.

RESOURCES &
ADVISING
MINOR

Program Requirements

Mark Isken
Faculty Adviser
isken@oakland.edu

MIS SPECIALIZATION

Program Requirements

Vijayan Sugumaran
Faculty Adviser
sugumara@oakland.edu