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425 Broadcast Text Messaging
SUBJECT: | BROADCAST TEXT MESSAGING POLICY |
NUMBER: | 425 |
AUTHORIZING BODY: | UNIVERSITY COMMUNICATIONS AND MARKETING |
RESPONSIBLE OFFICE: | UNIVERSITY COMMUNICATIONS AND MARKETING |
DATE ISSUED: | MAY 2019 |
LAST UPDATE: | JANUARY 2020 |
RATIONALE: Text messaging is a method of communication that Oakland University (University) may utilize to communicate with the University community. Messages may be delivered to broadcast distributions, targeted groups, or individuals. Authorized University Offices may use Broadcast Text Messaging after obtaining approval of a communications plan by University Communications and Marketing (UCM). Broadcast text communications must adhere to Federal Communications Commission regulations, industry standards, and campus protocols. This policy is intended to provide guidelines for the appropriate use of Broadcast Text Messaging. | |
POLICY:
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SCOPE AND APPLICABILITY: All Broadcast Text Messages originating from an Authorized University Office, or from any authorized University employee acting in a professional capacity on behalf of the University, are covered by this policy. Broadcast Text Messages are intended to provide an additional channel for desired communications. The purpose of sending Broadcast Text Messages should match the recipient’s expectations for the message content of the particular channel. For the purposes of this policy, texts sent as part of Oakland University's Comprehensive Emergency Response Plan are not considered Broadcast Text Messages. | |
DEFINITIONS: Broadcast Text Messaging and Broadcast Text Messages: Unidirectional Text Messages sent to a large audience, and not intended to be individual personal conversations. However, implemented systems may support subsequent conversations. Prior Consent: Permission given in advance of broadcast text message being sent, with record of permission kept in a database. Within this policy, the term "opt-in" is synonymous with Prior Consent. Message Intent: the general type of content a group of messages contain. Message intents may be further subdivided (e.g. enrollment may be subdivided into registration, billing, etc.) to allow individuals finer grain control. Text Messages: Electronic messages sent through a messaging service, usually sent from one cell phone or a cell messaging service to another individual cell phone. Messages are usually text, but some technologies also support voice, image, and video messages. For the purpose of this policy, text, voice, image, and video messages are collectively called Text Messages. Authorized University Office: Office and/or Department authorized by the Divisional Vice President. | |
PROCEDURES: Authorized University Offices may use Broadcast Text Messaging after obtaining approval of a communications plan by University Communications and Marketing (UCM). Examples include but are not limited to relaying information about admissions, academic requirements or deadlines, registration information, course cancellation, billing, financial aid and other matters that are time sensitive and necessary for enrollment and student success. Authorized University Offices, in collaboration with UCM, must appoint at least one official who will be responsible for monitoring and approving Broadcast Text Messaging requests on behalf of their department to ensure compliance with the following:
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RELATED POLICIES AND FORMS: | |
APPENDIX: |