Communications and Marketing

Anibal House
630 Pioneer Drive
Rochester, MI 48309-4482
(location map)
(248) 370-3184
fax: (248) 370-3182

Electronic Marquee

OVERVIEW

University Communications and Marketing (UC&M) manages the three-sided electronic marquee at Walton and Adams, which displays external marketing messages to advance university goals. Strengthening OU’s academic mission and broadening the scope of its community engagement are top priorities.

Faculty, staff, registered student organizations and auxiliaries may submit message requests to promote events and topics appealing to and engaging the general public. Approved messages are posted as scheduling permits.

UC&M reserves the right to reject requests falling outside the marquee’s external marketing purpose, and to edit submitted message drafts to meet University brand guidelines. Approved messages are posted at no cost.


SUBMISSION OF MESSAGE REQUESTS
 
Faculty, staff and auxiliaries may submit electronic marquee message requests by emailing their Account Manager in UC&M. If a marquee message is one component of a larger marketing or communications project, it should be discussed in conjunction with overall project planning.

The content in marquee message requests should be written as concisely as possible and include no more than four basic elements:
  1. The presenting department or unit
  2. The event name or topic of interest to the general public
  3. The day and date of the event (if applicable)
  4. An easy web address (preferred) or phone number for more information.
NOTE: Departments or units that develop annual event calendars – Athletics; Music, Theatre and Dance; Admissions; Meadow Brook Theatre; Meadow Brook Hall; for example – need not submit separate requests for each event. Calendars can be submitted in whole to the department’s or unit’s account manager.

Registered student organization representatives wishing to submit message requests must first submit them for review and approval by the Center for Student Activities (CSA). Requests should be emailed to csa@oakland.edu. Approved requests should be forwarded to the CSA’s designated account manager in UC&M.

NOTE: UC&M recommends that all message requests be submitted well in advance of desired run times. Creation of message artwork may be subject to UC&M art department scheduling, which could require days or weeks of lead time.


MARQUEE CONTENT MANAGEMENT
 
Each approved marquee message will be displayed in 10-second intervals in cycles running throughout the day. This ensures at least 1 hour of total screen time per day on each of the three screens.

Message spots within daily playlists have been strategically allocated as outlined below to advance the University's mission. Designated administrators will resolve any conflicts arising from a number of requests exceeding the number of available spots. Decisions will be made based on timeliness of approved messages, their applicability to University strategic priorities and other considerations administrators deem relevant.

CategoryAdministratorAllocated
Spots

(maximum)
Academic Affairs
The College and Schools
Undergraduate Admissions
Graduate Study
Office of the Registrar
OU Center for Autism / OUCARES
OU INC
Macomb-OU INC
Provost4
University Auxiliaries
Meadow Brook Hall
Meadow Brook Theatre
OU Art Gallery
OU Alumni Association
Golf & Learning Center
Oakland Center
Campus Recreation
Student Organizations
VP for UC&M2
Department of AthleticsDirector of Athletics2
University MarketingVP for UC&MAs available
Each approved marquee message may be posted for up to two weeks, though actual run time will vary depending on overall demand for message postings and the lead time UC&M is given to create and post the message. Message requests may be submitted as far in advance of an event as the person or department submitting the request wishes. UC&M cannot guarantee that requests submitted with less than one week of lead time will be posted.
 
ADVERTISING
 
The University offers advertising space for purchase at our large digital marquee located on the southwest corner of Adams and Walton. The lower third of each marquee is sold and paid advertisements rotate across each side of the board. Advertising sales are managed by an external agency, to which all inquiries should be directed. Click here to learn more. Those seeking additional information should contact:

Nemeth Marketing, Inc.
(248) 459-1664
www.nemethmarketing.com