Alumni Voices|

College of Arts and Sciences


icon of a calendarAugust 1, 2023

icon of a pencilBy Kelli M. Warshefski

Rooted

Vineyard owner combines family heritage and tradition with entrepreneurial dreams

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Sarah Griffith

A Traverse City area native, McKenzie (Hartman) Gallagher, CAS ’05, loves the views, the people and the community of the lakeside city she calls home. Deeply rooted in the region, she and her husband are raising their four children here and have started a business, Rove Estate Winery, on the Gallagher family farm. Over the years, she has established strong ties to Traverse City, creating a foundation that has helped forge a path in pursuit of her dreams.

Transcript

When I first step out at Rove and overlook the vineyards every morning, I feel a deep sense of gratitude and fulfillment.

Hi, I’m McKenzie Gallagher, I am the owner of Rove Estate Winery and I’m a proud Oakland University alumn.

We are in Traverse City, Michigan. We are on a multi-generational farm on about 135 acres.

My job is primarily in the tasting room with our team. I love being a part of the hustle, the bustle. People is the best part of what I do. I absolutely love all the different variations of connections that I am able to make. I really want to make their experience approachable and inclusive and kind of have something for everybody.

I’m fascinated by people and human behavior. So sociology really kind of helped me put that into a better framework, and that has served me throughout my life and my career, especially.

People might not think that owning a winery and having a sociology background would be connected, but I believe they’re absolutely supportive of each other.

Awareness is really powerful; understanding body language, understanding that there is verbal and nonverbal communication and to read your audience, read your team.

Wine is the ultimate connector of people. One of my passions is also being an advocate and ambassador for Traverse City. I feel really proud to be part of that. It feels like we are working towards something bigger than us.

The most rewarding part of this job, and having a winery, is that I get to share that process and that passion from the vineyard and the farmside with my family and ultimately share our products with our customers and connect with our community.

“I feel really grateful that I live in one of the most beautiful states in the country, and that I am able to raise my kids in a nonconventional way on our farm,” McKenzie says. “To be able to extend our passion for farming to cultivating award winning wines, is truly the most fulfilling life I could've imagined.”

Planting Seeds for Success

Graduating from OU runs in the Hartman household. With McKenzie’s father, aunt and cousins all alumni, it was a natural decision for both McKenzie and her sister to move downstate to also attend.

“I lived on campus, so I was completely submerged,” McKenzie says of her time at Oakland. “That really gave me a sense of community and connection. And I loved that. Some of my very best friends to this day were the ones I met during my first semester freshmen year. It was my home.”

McKenzie came to the university with her sights set on becoming a doctor. She enrolled in a premedical curriculum, focusing on biology and chemistry. During her junior year, though, McKenzie realized the world of medicine was not suited for her, and she switched her major to sociology. This program nurtured her love of learning about people, and her goals honed in on a career working with and helping others.

“It’s such a magical time,” McKenzie recalls fondly of her time at OU. “It’s that time period in your life when you have no fear, no reservations. You talk to different kinds of people and learn about different things. I’m so grateful I took advantage of every aspect of student life on campus.”

“It allowed me to figure myself out,” she continues. “And that’s an empowering feeling to determine your own schedule and your work-life balance. I don't think I knew at the time, but that was the beginning of planting those seeds of who I wanted to be. And I definitely think that throughout life, you just continue to water those seeds and perfect it.”

After graduation, McKenzie stayed “down state” for several years, finding work as an underwriter at a local bank. But the 2008 banking crisis forced her back to Traverse City to start a new path. She enrolled at Davenport University for a Master of Business Administration, and shortly after met her future husband, Creighton, also a Traverse City area native. Unbeknownst to her, this turn of events would vastly reshape the trajectory of her life as she began to forge a new path: vineyard farming.

“I never would’ve thought in a million years that I would fall in love with a farmer and open a winery,” McKenzie confesses.

Establishing Roots in the Region

The Gallagher family is well known in the Traverse City area, with farming roots that date back nearly 140 years. They were established cherry farmers, and Creighton knew and worked on his family’s orchards. Farming is in his blood.

“They're one of the first Centennial farm families,” McKenzie explains about her husband’s family. “I did not have farming in my background. But, I fell in love with a farmer and suddenly his dream became our dream. It felt serendipitous.”

McKenzie quickly became mesmerized by Creighton and the farming lifestyle, and the two married about a year after they met. They began to share a dream of one day owning a vineyard, so McKenzie focused her MBA thesis on a business plan to start a winery. The two worked together to come up with a solid foundation they hoped would one day bear fruit. In 2011, the young Gallagher couple was offered the chance to purchase a large portion of Creighton’s family farm: 100 acres of old cherry trees that were no longer producing. They jumped at the opportunity, ready to take hold of their dreams.

“We were at a crossroads: should we plant more cherries because that's what we know how to do or should we follow our hearts and do something that we don't know much about, which is grapes,” McKenzie says. “I guess we were adventurous.”

McKenzie and her husband started off planting 15 acres of grapes in 2012, utilizing government programs through the Farm Service Agency and United States Department of Agriculture, which provided grants geared toward young farmers. They poured their hearts into the land in preparation for a 2015 opening season. And then, Mother Nature stepped in.

“There was a polar vortex in Michigan in 2014 and a late spring frost in 2015,” explains McKenzie. “We ended up losing our entire crop in 2015 and we had damage from 2014. So, two back-to-back years we had terrible winters. We were supposed to open and we completely lost 95% of our crop.”

The couple had everything riding on this opening. And by this point, they were starting their own family, so the pressure was even greater. McKenzie and her husband were devastated by the blow. But they didn’t stay down for long and soon found a solution to keep their opening on schedule. Instead of using their own crop that year, they were forced to improvise and worked with another vineyard to purchase grapes to make their style of wine. This allowed them to remain open, start establishing a clientele and give their own crop some extra time to recover after the harsh winters.

By now, Rove Estate Winery was officially in business and the couple was successfully pursuing their dream. But the hardships continued for McKenzie. A year after opening, she was diagnosed with cancer and endured chemotherapy while starting a new business and taking care of four young children. McKenzie persevered, though, and is grateful to now be cancer-free for five years.

“There’s been multiple hard challenges, too many to list, but you find the right path and embrace it,” McKenzie says. “If you have an open mind, you will always find a way if that’s where your passion lies. You have to pause and realize that sometimes things seem worse than they actually are. It’s something you constantly work on. Surrounding yourself with confident people in a positive environment is how you thrive.”

Nurturing Growth

Rove Estate Winery is a labor of love, patience and determination for the Gallaghers. Since 2011, they’ve opened a tasting room, expanded to 33 acres of grapes, maintained generational cherry groves, and have recently begun producing apple cider with a small orchard. They staff between six to 20 people, depending on the season. They’re raising their kids with an appreciation for nature and strong work ethic, involving them in the day-to-day activities around the farm.

In the wine business, every bottle, every crop, every year yields a different return. It’s this variety that McKenzie was first drawn to when starting a vineyard. Once they recovered from the first harsh winter, they were able to produce their own estate grown wines, “ground-to-glass.”

“We're a small batch winery, so we only produce about 5,000 cases a year currently, and that number will increase to about 8,000 cases when all vineyards are in full production,” McKenzie explains. “Everything comes from our estate. Every vintage is going to be a little bit different because it's going to reflect on the heat that year, the rainfall and a million other variables that are going to show different nuances in the wine. It's the exact same vines, but the grapes will just be different every year.”

The budding business is continually growing and perfecting its practices, embracing the dream McKenzie and her husband conceived nearly 13 years ago. And while her journey began at OU on a slightly different path, she believes she ended up exactly where she was meant to be.

“My sociology degree has helped me in every aspect of owning my own business,” says McKenzie. “Whether it's interacting with our customers or employees. I'm trying to connect with and understand people, where they are coming from, how to inspire them, how to get them engaged, is such an art. I don't know if I would’ve had those skills without learning so much about people.”

“You write your own story, you forge your own path,” McKenzie says. “It’s been a crazy 15 years but I wouldn’t change one bit of it.”

Ariel shot of a vineyard

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