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Communications and Marketing

Anibal House
630 Pioneer Drive
Rochester, MI 48309-4482
(location map)
(248) 370-3184
fax: (248) 370-3182

Communications and Marketing

Anibal House
630 Pioneer Drive
Rochester, MI 48309-4482
(location map)
(248) 370-3184
fax: (248) 370-3182

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Required Training

If you have been tasked with maintaining your unit’s web pages, you will need to complete the Percussion CMS training. Please follow the instructions on the Percussion CMS tab below.

If you will be involved in email marketing for your section, you will need to complete the Emma training. Please follow the instructions on the Emma email marketing tab below.

Percussion CMS

Percussion CM1 is Oakland University’s premier content management system used to manage all of the webpages within the oakland.edu website. The Percussion content management system (CMS) was designed to help marketers publish effective, engaging content quickly and easily.

Please contact your account manager to obtain the User Level 2 Percussion User Manual. The user manual will cover the basic use of the Percussion CMS.

After reviewing the manual, take the Percussion User Access Assessment. Please allow 2-3 business days for the web team to evaluate your assessment and grant you access to the CMS.

Emma Email Marketing

UCM's email marketing platform, Emma, offers a myriad of benefits to ensure all email communications are successful, including in-depth reporting metrics that reveal how the target audience is engaging with your message.

Other advantages include:

  • Simple, easy-to-understand user interface
  • Mobile-friendly design
  • Easy-to-manage mailing lists
  • Detailed data reports and more

To receive an Emma account and log in, please contact your account manager and request the Emma Training Manual.

After reviewing the manual, complete the 10-question Emma Training Assessment. Please allow 2-3 business days for UCM to evaluate your assessment and set up access.

LiveWhale Event Calendar

The University Events Calendar serves a central resource for information about events at the University. Events are contributed to the calendar by colleges and departments on an ongoing basis.

Features of the new calendar include:

  • Better mechanisms for event promotion and marketing
  • Simpler event management process
  • Cleaner and more focused interface for students and campus community members to find events of interest to them
  • Easier sharing and event aggregation capabilities
  • The new calendar is on the LiveWhale platform. LiveWhale only serves higher education clients on their event management and promotion platform.

To gain access to the calendar, please contact your account manager and request the Event Calendar Training Manual.

After reviewing the manual, complete the 10-question Event Calendar Training Assessment. Please allow 2-3 business days for UCM to evaluate your assessment and set up access.