Communications and Marketing

Anibal House
630 Pioneer Drive
Rochester, MI 48309-4482
(location map)
(248) 370-3184
fax: (248) 370-3182

Communications and Marketing

Anibal House
630 Pioneer Drive
Rochester, MI 48309-4482
(location map)
(248) 370-3184
fax: (248) 370-3182

A young man and woman seated at a table in a dining area, looking over a booklet and a laptop.

Optimize Your Results

The best results are achieved through great collaboration between an account manager and a department. You can help make sure your project is a success:

Meet with your account manager often. Many departments meet with their account manager on a regular basis, such as once a semester, to determine marketing goals and discuss strategies. Your account manager can put together a year-long communication plan, including budget estimates for projects with costs, which will help keep everyone on track and forward-thinking. Each upcoming fiscal year change is a great time to consider how marketing fits into your overall budget.

Understand the OU brand. The OU brand identity and guidelines are based on research and proven, quantifiable results. Gaining an understanding of the OU brand from your account manager, as well as why and how it works, will help you move forward in a successful manner in alignment with overall university goals.

Share samples and ideas. We’re visual people, and we love to see samples of things you like. Collect a pile of marketing pieces to share with your account manager. Even if something seems out-of-budget, we can brainstorm a complementary idea that’s creative, affordable and brand-appropriate.

Provide as much detail as possible up front. When you talk to your account manager about a project, make sure you have important details: how much you have to spend, fund number, quantity, size of piece and when you need it delivered. This will ensure there are no surprises down the road. The Job Request Form is a great resource for ensuring all the details are accounted for.

Give ample time. We understand that last-minute things pop up. But we typically need eight weeks for new projects. This ensures that the marketing strategy is thorough and allows for quality collateral to be created. Remember, UCM works on thousands of projects for the entire university each year. It’s difficult to bump another department’s project to make room for last-minute requests. Once a project strategy is determined, the design process is 24 business days for a print piece and 16 business days for a digital piece.

Review copy before sending it. You might have a specific idea of how you want your brochure to be written. Or you might just have a few bullet point ideas to submit. Keep in mind that UCM has professional writers and editors who will edit and proofread your existing copy. Just make sure you are happy with the overall content, which will save time and money in the long run.

Review proofs in a timely manner. We'll always send you a design proof to review and approve. Please review your proofs quickly and try to keep edits minimal. Edits to text happen at the beginning of a project with a copy round review. Edits to the look of a piece can be made during the design review. We schedule two design rounds so that you can see the full piece twice before printing. Most projects have a one-day turnaround schedule for getting your edits back to us. If you need more time to review a piece, please communicate this to your account manager. Please remember, extensive edits and additional reviews do result in a later delivery time for a project.

Talk to the mailroom. If your project requires mailing, please talk to OU's Mail Services ahead of time to determine the best way to mail your piece (meter-mail, indicia, stamps, etc.).