School of Business Administration

Challenge Accepted: Business students put skills to the test in latest case competition

icon of a calendarApril 29, 2022

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Challenge Accepted: Business students put skills to the test in latest case competition
Students posing for a group photo at the Management and Marketing competition.
Business students competed in the school’s first Management and Marketing competition co-hosted by American Marketing Association, Entrepreneurs In Action and DECA.

Pooling their talent and resources, OU’s American Marketing Association, Entrepreneurs In Action and DECA organized and hosted the first Management and Marketing case competition for business-minded students in early April.

Case competitions offer students the chance to put their business skills to work and boost their resume as well as connect and network with fellow students and faculty members. The first business student-organization driven event of its kind, the organizations plan to co-host the event annually.

For the 2022 competition, students could choose to participate individually or as a team in the areas of strategic management, marketing or human resource management. Depending on the category selected, competitors had 30 (individual) to 60 (team) minutes to complete their case analysis, recommendations and presentation, and 10 or 15 minutes to present to the faculty judges Janell Townsend, Ph.D., professor, marketing, and chair of the Management and Marketing Department; and Molly Gagnon, special instructor, marketing.

This year’s Management and Marketing Case Competition winners are:

  • Dylan Matthews, Marketing Individual
  • Shefic Khoury, Strategic Management Individual
  • Kurtis Jackson and Kristian Jackson, Strategic Management Team

In each case, competitors were evaluated on communication, analytical, production and time management skills as well as economic competencies as well as specific performance indicators such as the ability to evaluate opportunities, describe managerial considerations in staffing, identify speculative business risks, explain reasons for ethical dilemmas and enlist others in working toward a shared vision.

In the Marketing individual case, participants developed a sales-territory focused social media plan for Above Standard that would drive future sales.

In the Strategic Management individual case, participants accepted the role of market research consultants hired by Maiden Fabrics to present market research results and solutions to address the gap between the organization’s mission and perception/needs of the sewing community.

In the Strategic Management team case, participants were charged with reviewing, analyzing and making a recommendation to determine if Quetzal Importers should expand its distribution strategy to include mass-merchandise department stores.

Meet the winners:

Kristian Jackson, undecided business freshman with plans to travel this summer. She plays intramural basketball as well as works as the assistant manager at a tea shop.

Kurtis Jackson, finance/wealth management senior, is involved in Business Scholars, AMA and intramural sports. He plans to start a new internship this summer and pursue a graduate degree after completing his undergraduate program.

Shefic Khoury, general management senior with minors in finance and entrepreneurship, purchasing intern at Hantz Group with plans to move into financial planner role after graduation. Khoury is a member of DECA, SAIFE, FMA and EIA.

Dylan Matthews, marketing junior, diesel technician, Army National Guard, and substitute teacher.

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