School of Business Administration

New marketing graduate certificate enhances business expertise

icon of a calendarNovember 15, 2021

icon of a pencilBy Emily Morris

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New marketing graduate certificate enhances business expertise

Business professionals can expand their business expertise with marketing skills with the new graduate certificate in Marketing at Oakland University. The 15-credit, graduate-level certificate program equips students with the skills to develop innovative marketing plans that address complex business challenges and improve performance.

“OU’s new Marketing graduate certificate is tailored for balanced careerists from all disciplines looking to sharpen the marketing side of their business education,” said Janell Townsend, chair, Department of Management and Marketing, and professor of marketing, at OU’s School of Business Administration.

Available winter 2022, the graduate certificate program is ideal for bachelor- or masters-prepared professionals interested in pursuing a career in marketing or advertising; expanding their expertise in marketing; or enhancing their skills to advance.

The Marketing graduate certificate includes three required courses, marketing management, consumer behavior and marketing research, and two electives, which allow students to customize their path based on their goals.

Students attending full time can complete this graduate credential in as little as eight months, while part-time students can complete the program in as little as one year. Evening courses mean students can balance advancing their education with their current personal and professional commitments. Credits earned can be applied to an Oakland University MBA.

Learn more about the program here or apply at oakland.edu/futureoustudents/.

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