Students walking on Oakland University's campus in Fall.

Strategic Enrollment Management (SEM)

Oakland University has embarked on a Strategic Enrollment Management (SEM) plan, a very important process in shaping the future of enrollment at OU. The goal of the SEM plan is to align Oakland’s strategic framework with student recruitment goals, retention, and success initiatives — and to optimize resources while identifying the ideal metrics to measure enrollment.

As we work through Phase II of the OU SEM Plan, the work we do now and in the coming months will position us for a dynamic future. If you have any questions about SEM, please contact Dawn Aubry, Vice President of Enrollment Management, at [email protected].

SEM goals, council and committee information