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For Immediate Release
Thursday, May 31, 2012


Local social media leader to discuss marketing potential of Facebook

     Sterling Heights, Mich. – Facebook can be tricky, yet necessary, in today's business world. At a Macomb-OU INCubator Lunch and Launch event set for Thursday, June 7, decorated executive creative director and social media strategist Mike McClure will help area business professionals learn to tackle and get the best out of this advantageous marketing resource.

      McClure, who handles all social media for The Yaffe Group and its clients, has been at the forefront of social media since it began. He is the current president and a founding member of the Detroit chapter of the Social Media Club. He is also on the editorial board for the international Social Media Club, regularly contributes the latest industry insights to their blogs and maintains his own blog at yaffetidbitsblog.com.

      In this Lunch and Launch, McClure will inform attendees how to use Facebook to enhance personal, business and brand success. His tenure as a creative leader in the advertising industry brings a solid marketing base to new media practices. He has worked with some of the largest brands in the world – from automotive and retail to media and financial industries.

      The free lecture, set for noon to 1 p.m. at the Macomb-OU INCubator, will include a question and answer period. Attendees should bring their own lunch, though beverages will be provided.

      The incubator is located in the Velocity building at 6633 Eighteen Mile Road in Sterling Heights. Those interested in attending the lecture are asked to register in advance by contacting Joan Carleton at (586) 884-9324 or e-mailing macinc@oakland.edu.

      The Macomb-OU INCubator provides comprehensive development and support to start up and emerging businesses with a focus on the defense, homeland security, advanced manufacturing and technology sectors. For more information, visit the incubator website at oakland.edu/macombouinc.

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Oakland University is a doctoral, research-intensive university located in Oakland County, Michigan. The university has 133 bachelor's degree programs and 128 graduate degree and certificate programs. Dedicated to delivering a distinctive undergraduate experience that is complemented by the strength of its graduate offerings and research accomplishments, Oakland University is organized into the College of Arts and Sciences, the Oakland University William Beaumont School of Medicine and the Schools of Business Administration, Education and Human Services, Engineering and Computer Science, Health Sciences, Nursing and The Honors College. Visit Oakland University on the Web at oakland.edu.




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