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For Immediate Release
Monday, Oct 29, 2012

State social media specialist to share insight on business strategies

     Sterling Heights, Mich. – Business leaders are invited to learn about the importance of proper social media dialogue during the Macomb-OU INCubator's next Lunch and Launch event on Thursday, Nov. 8.

     Nicole Sunstrum, the State of Michigan's social media specialist and chair of the Statewide Social Media Board, will present a discussion centering on the question, "Are you listening?" Participants will gain insight into the conversations of their customers, advocates and competition, as well as learn to identify beneficial communication strategies that enhance the bottom line.

     Sunstrum is responsible for coordinating a unified presence and strategy for state departments, agencies and programs on social media. Her role includes policy creation, consulting and training aimed at ensuring all accounts provide additional value to Michigan citizens.

     Serving as the content and community manager for enterprise MIGov social media accounts, which rank as the third largest state government presence in the nation, Sunstrum also oversees the state economic development agency profiles and the niche community, Pure Michigan Car Culture.

     Her free lecture, set for noon to 1 p.m. at the Macomb-OU INCubator, will include a question and answer period. Attendees should bring their own lunch, though beverages and dessert will be provided.

     The incubator is located in the Velocity building at 6633 Eighteen Mile Road in Sterling Heights. Those interested in attending the lecture are asked to register in advance by contacting Joan Carleton at (586) 884-9324 or e-mailing to

     The Macomb-OU INCubator provides comprehensive development and support to startup and emerging businesses with a focus on the defense, homeland security, advanced manufacturing, energy and technology sectors. For more information, visit the incubator website at

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Oakland University is a doctoral, research-intensive university located in Oakland County, Michigan. The university has 139 bachelor's degree programs and 127 graduate degree and certificate programs. Dedicated to delivering a distinctive undergraduate experience that is complemented by the strength of its graduate offerings and research accomplishments, Oakland University is organized into the College of Arts and Sciences, the Oakland University William Beaumont School of Medicine and the Schools of Business Administration, Education and Human Services, Engineering and Computer Science, Health Sciences, Nursing and The Honors College. Visit Oakland University on the Web at