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For Immediate Release
Thursday, March 7, 2013

Panel discussion to focus on moving new businesses to profitability

     Sterling Heights, Mich. – Back by popular demand, the Commercialization Breakfast Panel is returning to the Macomb-OU INCubator on Thursday, March 14, to help regional business owners and managers get on the fast track to growth.

     The panel will welcome insights from Technology Highway executives on how to grow a company from its pre-revenue position to profitability. Topics of discussion will include market analysis, customer development, product development, resource identification, profitable business model development, business plan development and capital funding.

     Panelists will include Francis Criqui, principal and PMO; Robert Horvath, vehicle launch lead; James Masiak, principal and product technology; Margaret Palmer, business development officer; and John Rupp Sr., principal and production processes.

     The discussion, set for 8:30-10:30 a.m. at the Macomb-OU INCubator, is free and open to the public. It will include a continental breakfast, courtesy of Technology Highway.

     The incubator is located in the Velocity building at 6633 Eighteen Mile Road in Sterling Heights. Those interested in attending the panel are asked to register in advance by contacting Joan Carleton at (586) 884-9324 or e-mailing to

     The Macomb-OU INCubator provides comprehensive development and support to startup and emerging businesses with a focus on the defense, homeland security, advanced manufacturing, energy and technology sectors. For more information, visit the incubator website at

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Oakland University is a doctoral, research-intensive university located in Oakland County, Michigan. The university has 139 bachelor's degree programs and 127 graduate degree and certificate programs. Dedicated to delivering a distinctive undergraduate experience that is complemented by the strength of its graduate offerings and research accomplishments, Oakland University is organized into the College of Arts and Sciences, the Oakland University William Beaumont School of Medicine and the Schools of Business Administration, Education and Human Services, Engineering and Computer Science, Health Sciences, Nursing and The Honors College. Visit Oakland University on the Web at