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For Immediate Release
Friday, Jan. 11, 2013

Seminar aims to put mobile technology on business leaders' radar

     Sterling Heights, Mich. – Business leaders are invited to learn how mobile technology extends beyond the latest app and impacts modern business at the Macomb-OU INCubator's next Lunch and Launch on Thursday, Jan. 24.

     Linda Daichendt, executive director of the Mobile Technology Association of Michigan (MTAM), will conduct a seminar on what this surge in mobile technology means to business leaders, their businesses and Michigan's economy in "The Mobile Explosion: How Can Your Business Take Advantage of Mobile Technologies to Increase Productivity and Profitability?"

     Daichendt will discuss:
  • how mobile technology is changing the way we live and the way business is conducted; how it is impacting specific verticals and the opportunities it provides in Michigan;
  • the options that companies can use to incorporate mobile into their business operations and marketing strategies to benefit themselves and their clients;
  • how mobile technologies will increase productivity and profitability for businesses;
  • where a business should start in developing a mobile strategy; and
  • the current state of the mobile industry, its future and its impact on Michigan's economy.
     Daichendt is co-founder of Mobile Monday Michigan and co-host/co-producer of the international mobile marketing podcast series "The Mobile Marketing Review." Under her leadership and in less than three years, Mobile Monday Michigan has grown to four chapters around the state with over 2,200 members. Meanwhile, MTAM has become an internationally-respected trade association for the state's mobile and wireless technology industry.

     This free lecture, set for noon to 1 p.m. at the Macomb-OU INCubator, will include a question and answer period. Attendees should bring their own lunch, though beverages and dessert will be provided.

     The incubator is located in the Velocity building at 6633 Eighteen Mile Road in Sterling Heights. Those interested in attending the lecture are asked to register in advance by contacting Joan Carleton at (586) 884-9324 or e-mailing to

     The Macomb-OU INCubator provides comprehensive development and support to startup and emerging businesses with a focus on the defense, homeland security, advanced manufacturing and technology sectors. For more information, visit the incubator website at

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Oakland University is a doctoral, research-intensive university located in Oakland County, Michigan. The university has 139 bachelor's degree programs and 127 graduate degree and certificate programs. Dedicated to delivering a distinctive undergraduate experience that is complemented by the strength of its graduate offerings and research accomplishments, Oakland University is organized into the College of Arts and Sciences, the Oakland University William Beaumont School of Medicine and the Schools of Business Administration, Education and Human Services, Engineering and Computer Science, Health Sciences, Nursing and The Honors College. Visit Oakland University on the Web at