Thursday, January 30, 2014
January 2014 Newsletter: Mac-OU INC Happenings: "Recent Funding Awards to Assist Client Companies"
The Macomb-OU INCubator, in cooperation with the Michigan Small Business Development Center (Mi-SBDC), was recently awarded two Business Accelerator Fund (BAF) contracts to provide much needed accelerator services to Splash360, Inc. and Mobile Data Holdings (MDH) for $14,850 and $38,115, respectively.
Splash360’s software platform allows customers to easily create, manage, customize and deliver brand-building marketing content within a single integrated solution. The key features include contact management, email marketing, print marketing, social media and lead acquisition.
This BAF will be distributed by the Mi-SBDC through Mac-OU INC to various providers to assist in development of the Splash360 marketing plan and strategic development toward generating substantial and sustainable revenues while increasing valuation for the company. This will allow the company to raise capital at more attractive terms to accelerate growth even further.
The MDH BAF will assist with the development of the Mobile Digital Video Recorder system (MDVR), primarily test certification of the MDVR as it relates to electromagnetic interference so they can proceed to AT&T certification Labs while production has already begun.
Established from the racing industry, MDH has created a patent portfolio for integrating what has become the “Black Box,” well known in aviation for data collection and verification, but now possible within the seats of automobiles, trucks and buses. The MDH device is a Black Box technology that is both a real time Data Logger and MDVR.
In addition, Mac-OU INC assisted Coupon Wallet in applying for a Michigan Pre-Seed Microloan, which was awarded in the amount of $25,000. This funding will assist Coupon Wallet in proving its technology platform, acquiring initial customers, protecting its intellectual property and setting the stage for rapid growth while also attracting additional capital.
Coupon Wallet is a marketing platform that was founded in October 2012 as a technological solution for the transition from paper coupons to a digital alternative. Coupon Wallet is an end-to-end digital coupon platform that includes managed marketing services and point-of-sale integration for the businesses. Coupon Wallet’s method of digital clearing allows businesses access to greater information about who is using their coupons and can draw marketing conclusions from this data to improve their ROI. Additionally, Coupon Wallet integrates with business loyalty programs and can deliver coupons to loyal customers.