Friday, May 24, 2013
May 2013 Newsletter: Client Company Spotlight: Coupon Wallet
"Coupon Wallet is excited to be a part of the Macomb-OU INCubator and have enjoyed our time here since April. We made the decision to move to the incubator based on recommendations from Mike Brennan, who is helping us apply for funding. Andrea helped us get acclimated to the building, and she greets us every day. It is nice to be around many other active businesses because it increases our individual levels of motivation. So far, we have met with Julie and Wayne to set up our incubator strategies and have started working with the executives-in-residence. All in all, we are very fortunate to be around so many talented business professionals who are all working to help us succeed. We now have more help than ever before, so our morale couldn’t be higher. Thanks to everyone for taking the time to read this. Please feel free to stop by 2-I anytime."
Coupon Wallet is a marketing platform that was founded in October 2012 as a technological solution for the transition from paper coupons to a digital alternative. Coupon Wallet is a spin-off of the PocketCents Network, which has been advertising local ads online since 2008. It is through insight gained from this experience that led Coupon Wallet to its niche. Coupon Wallet is an end-to-end digital coupon platform that includes managed marketing services and point-of-sale integration for businesses. The Coupon Wallet method of digital clearing allows businesses access to greater information about who is using their coupons, and can draw marketing conclusions from this data to improve their ROI. Additionally, Coupon Wallet integrates with business loyalty program, and can deliver coupons to loyal customers. Coupon Wallet was designed to create efficiencies for coupon marketers. Coupon Wallet is looking for single to multi-location small business owners looking for freedom from paper coupons, but the single target market that stands to gain most from Coupon Wallet are the larger consumer package good brand (CPG) manufacturers. CPG manufacturers are the largest player in the coupon market, and no solution was previously designed with their needs in mind.