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OU Macomb launches MBA and marketing programs in Mt. Clemens

Thursday, August 2, 2012
OU Macomb launches MBA and marketing programs in Mt. Clemens
An article in the July 31 issue of the Macomb Daily reports on the two new programs Oakland University is introducing as part of its expanding presence in Macomb County at OU's Anton/Frankel Center in downtown Mt. Clemens.

An excerpt from the article by Norb Franz is below. Read the full story here (pdf).

Oakland University officials are confident that its newest degree programs in Mount Clemens will fill the needs of hundreds of students with added convenience and flexibility for many.

In September, the university will begin offering Master of Business Administration courses at the Anton/Frankel Center. In the first year, classes will be offered online but are considered “hybrid” courses because students will have the opportunity to meet with a member of Oakland’s School of Business Administration faculty.  In the second-year, instruction will expand to the traditional classroom setting, at the facility on South Main Street in downtown Mount Clemens.

The MBA program widens the reach that Oakland has provided for decades at its main campus in Rochester. Students can choose among concentrations in finance, marketing, accounting, management information systems, human resource management, international business, business economics, production/operations management, entrepreneurship and supply chain management.

“This is a program which covers the full range of business functions and is in high demand by employers,” said Kim Serota, visiting professor of marketing.

With the Anton/Frankel Center located just a few miles from Interstate 94, it might attract more students attending not only Macomb Community College, but St. Clair Community College as well.

“We think this will make a major difference in Macomb County,” said Betty Youngblood, Ph.D., associate vice president for outreach and executive director of OU-Macomb.

Also in September, the first students will arrive for traditional classes at the Anton/Frankel Center toward a Bachelor of Science degree in marketing. Courses mirror those taught for many years at the Rochester campus. Classes begin Sept. 4.

“So many businesses are looking for people who know how to interact with customers,” Serota said. “Marketing provides many, many opportunities for students looking to get into business.

“Once we have the marketing program in place, it will generate demand for other courses.”