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Tata Technologies electric mini concept car on display in Oakland Center

Tuesday, February 14, 2012
Tata Technologies electric mini concept car on display in Oakland Center

As part of OU's automotive research conference -- When Being Green Isn't Enough: Marketing New Powertrain Technologies -- visitors to the Oakland Center on Wednesday will have a chance to view the futuristic electric mini concept car developed by Tata Technologies.

The eMO, which debuted at the 2012 North American International Auto Show in Detroit last month was developed for the prestigious Michelin Challenge Design under the theme "City 2046: Art, Life and Ingenuity -- Transforming Personal Mobility" which challenged participants to design a personal, ground-based vehicle that can transport between two and 10 people, meeting the anticipated needs of select cities in 2046.

The Inhabitat.com web blog observed: "The eMO might look miniature, but don’t be deceived – it fits four adults comfortably, has a range of 100 miles per charge and a top speed of 65 miles per hour."

“The eMO project symbolizes the coming of age of Indian automotive engineering,” said Warren Harris, Tata Technologies President and Global COO. “It is a tangible example of the capability of Tata Technologies to engineer a full vehicle – a first for any India-based engineering services company.”

As a ground-up EV study, eMO also incorporates design advantages over an internal combustion engine (ICE) vehicle like smoother aerodynamic surfaces and shorter overhangs.

With sustainability in mind, eMO benefits from a low carbon footprint and a recyclability strategy. To reduce the overall carbon footprint of the manufacturing, assembly and other associated processes, Tata Technologies eliminated the traditional body shop and paint process, and utilizes many green product materials in eMO.

Set for 9 a.m. to 4:30 p.m. on Wednesday, Feb. 15, the automotive research conference will focus on how auto manufacturers are employing strategic and tactical marketing activities to launch new technologies into the marketplace. Learn more about the conference or register at www.oakland.edu/marketingforum.

To learn more about eMO, and Tata Technologies – the first Indian engineering services organization capable of delivering a full vehicle – visit www.tatatechnologies.com/global/vpd/emo.html.