Monday, March 28, 2011
OU's AMA receives three awards at national conference
Oakland University’s student chapter of the American Marketing Association (AMA) won awards for outstanding fundraising, outstanding community service and outstanding membership at the 33rd National Collegiate Conference this month in New Orleans.
The members of OU's student team attended the conference which offered educational and networking opportunities with other American and international marketing students from about 500 AMA chapters as well as marketing professionals.
This marked the second time in six years OU's AMA chapter attended the conference. Last year the organization was recognized for outstanding communication and outstanding fundraising.
"The recognition and achievement is very admirable given the intense competition the team faced," says Mohan Pisharodi, chapter advisor, and associate professor of marketing.
"The awards are well deserved. Congratulations to all," adds Ravi Parameswaran, chair, Department of Management and Marketing, and marketing professor.
This year, the OU AMA raised a record amount of money through its various activities, including the sale of Little Caeser's Pizza Kits, where the chapter raised nearly $600 to support its trip to the National Collegiate Conference.
The chapter also was involved in a variety of community service activities including a concert to benefit Jack's Place for Autism, a challenge race to support the Special Olympics of Michigan, and the Muddy Buddy Run and Ride event where a portion of the proceeds benefited the Challenged Athletes Foundation.
OU AMA members were also active on campus this year to support their goal of increasing chapter membership by 30 students each semester. For example, they co-sponsored the So You Think You Can Dress? Fashion Show with the Association for Women in Communications which offered attendees advice and examples of do's and don'ts of interviewing and career dressing. More than 120 people attended the show.
"We are so proud that So You Think You Can Dress? attracted so many students and was a success," Brittany Wright, AMA president, said on the AMA website. "It was a lot of work to organize, and it all paid off."
The chapter delivered on its goals to help its members develop as professional marketers by inviting speakers from diverse industries such as sports, health care and advertising to share advice and insight. This year's speakers included Ron Wade, director, marketing for the Detroit Tigers; Tonita Cheatham, director, public relations and marketing from the Detroit Medical Center; and Amy Wellington, recruiter from Campbell Ewald.
For information on OU's AMA chapter visit AMA OU.