Wednesday, March 26, 2014
Business students’ coffee business featured in local papers
Read all about it OU’s Café de Kuna students, Ideas 2 Business Lab and Professor Mark Simon are featured in articles in the Oakland Press, Macomb Daily and Royal Oak Tribune.
Everyone’s invited to support this project and get a chance to win a reserved parking spot on OU’s campus next Fall at Café de Kuna’s Grand Finale this Friday, March 28. Learn more at http://cafedekuna.org/events
The articles, all written by Molly Tippen, begin:
The sought after bean is one of the world’s largest exports, and consumers are willing to pay top dollar for a cup of java.
But despite the fact that most people have a cup of coffee on their desks, farmers in Wacuco Kuna, a small village in the Darién region of Panama, are struggling to capitalize on their valuable commodity.
Not only are they competing with local competition, they’re being low-balled by coffee buyers that are not paying a fair price for their coffee.
It’s a situation that a group of Oakland University undergraduates are aiming to eliminate with the inception of Café de Kuna, a program that allows them use what they’ve learned in business school to help the farmers in Wacuco Kuna. Read the full article here.