Communications and Marketing

Anibal House
630 Pioneer Drive
Rochester, MI 48309-4482
(location map)
(248) 370-3184
fax: (248) 370-3182

Get Results

Help make sure your project is a success by following these simple steps: 

  • Meet with your account manager often. Many departments meet with their account manager once a semester to determine marketing goals and discuss strategies. Your account manager can put together a year-long communication plan, including budget estimates for projects with costs, which will help keep everyone on track and forward-thinking. 

  • Share samples and ideas. We're visual people and we love to see samples of things you like. Collect a pile of your favorite marketing pieces and share it with your account manager. Even if something seems completely out-of-budget, we can usually come up with a complementary idea that's creative yet affordable. 

  • Provide as much detail as possible up front. When you talk to your account manger about a project, make sure you have important details: how much you have to spend, fund number, quantity, size of piece, and when you need it delivered. This will ensure there are no surprises down the road.

  • Give ample time. We understand that there are always last-minute things that pop up. But we always appreciate a reasonable lead time (8 weeks is ideal) on new projects. Remember that UCM works on 800 projects for the entire university each year. It's difficult to bump someone else's project to make room for a last-minute request. 

  • Review copy before sending it. You might have a specific idea of how you want your brochure to be written. Or you might just have a few bullet point ideas to submit. Keep in mind that UCM has professional writers and editors who can write from scratch or proofread your existing copy. Just make sure you are happy with the overall content, which will save time and money in the long run. 

  • Review proofs in a timely manner. We'll always send you a design proof to review and approve. Please review your proofs quickly and try to keep edits minimal. More edits means more time and design costs for your project. 

  • Talk to the mailroom. If your project requires mailing, please talk to OU's Mail Services ahead of time to determine the best way to mail your piece (meter-mail, indicia, stamps, etc.).