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For Immediate Release
Thursday, March 22, 2012

"Lunch & Launch" discussion to focus on maximizing use of LinkedIn

     Sterling Heights, Mich. – The Lunch and Launch series will continue its successful run at the Macomb-OU INCubator on Thursday, April 5, when Identity PR social media strategist Nikki Little shares her exceptional knowledge of LinkedIn.

     Little's talk will focus on linking social media and public relations tactics to create a comprehensive plan for businesses. She specializes in creating brand awareness, new customer relationships and relevant online dialogue.

     In addition to her work for Identity PR, Little is secretary of Social Media Club Detroit, a member of Public Relations Society of America (PRSA) Detroit, a discussion leader for Tweetea (a biweekly discussion group that brings the metro Detroit social media community together in person), the Help a PR Pro Out Michigan Champion and a contributing writer to Metromix Detroit. She also manages and contributes to Identity PR's blog and ID Tags, and is an executive board member for Operation: Kid Equip.

     The free lecture, set for noon to 1 p.m. at the Macomb-OU INCubator, will include a question and answer period. Attendees should bring their own lunch, though beverages will be provided.

     The INCubator is located in the Velocity building at 6633 Eighteen Mile Road in Sterling Heights. Those interested in attending the lecture are asked to register in advance by contacting Joan Carleton at (586) 884-9324 or e-mailing

     The Macomb-OU INCubator provides comprehensive development and support to start up and emerging businesses with a focus on the defense, homeland security, advanced manufacturing and technology sectors. For more information, visit the incubator website at

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Oakland University is a doctoral, research-intensive university located in Oakland County, Michigan. The university has 131 bachelor's degree programs and 126 graduate degree and certificate programs. Dedicated to delivering a distinctive undergraduate experience that is complemented by the strength of its graduate offerings and research accomplishments, Oakland University is organized into the College of Arts and Sciences, the Oakland University William Beaumont School of Medicine and the Schools of Business Administration, Education and Human Services, Engineering and Computer Science, Health Sciences, Nursing and The Honors College. Visit Oakland University on the Web at