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For Immediate Release
Tuesday, Aug. 27, 2013

Popular seminar series returns to help startups get running Lean

     Sterling Heights, Mich. – Back by popular demand, the Macomb-Oakland University INCubator will host its Startup Lean program in September. Part of the OU Lean Diversification Program, this three-part series will run from 8:30 a.m. until 12:30 p.m. on Mondays, Sept. 16, 23 and 30.

     Startup Lean is targeted specifically toward startups, early-stage businesses and entrepreneurs. The Green Belt and Black Belt certificate programs, also part of the OU Lean Diversification Program, are more comprehensive and beneficial to companies at any stage.

     Startup Lean is designed to help new businesses get off on the right foot by learning how to use valuable Lean principles to be as efficient, creative and successful as possible from day one to full business maturity. Program courses will cover:
  • Lean principles and how they can help startups
  • How to increase value-added time
  • How to shorten product development and supply chain processes
  • How to measure actual progress
  • How to ask customers what they really value
  • How to leverage human creativity, become agile and make processes more efficient
"The Macomb-OU INCubator has successfully trained numerous existing companies in Lean through both the Green and Black Belt programs and decided that it made perfect sense to develop a course that was shorter in duration and focused primarily on startups," said Julie Gustafson, executive director at the Macomb-OU INCubator.

     Gustafson added that the philosophy behind course development was that businesses should not just become Lean; they should start Lean. The new Startup Lean program began after the Macomb-OU INCubator surveyed more than 50 new businesses in Southeast Michigan.

     Leading the program will be Debra Setman, founder and lead adviser of Arbed Solutions and co-founder of the Michigan Lean Consortium, and Leon Liu, a consultant with Arbed Solutions. Tuition is $95, a discounted rate designed especially with the startup in mind. Breakfast is included.

     For more information and to register, visit or contact Joan Carleton at (586) 884-9320 or

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     The Macomb-Oakland University INCubator provides entrepreneurial resources, business solutions, and access to student interns and proactive support to businesses at every stage, in an effort to help start-ups on their path to success. The INCubator's goal is to create jobs and advance the development of businesses with obtaining necessary financing for growth, business strategy, consultation, access to appropriate rental space, shared business services, and equipment and technology support services in the areas of defense, homeland security and advanced manufacturing.

     Oakland University is a doctoral, research-intensive university located in Oakland County, Michigan. The university has 139 bachelor's degree programs and 127 graduate degree and certificate programs. Dedicated to delivering a distinctive undergraduate experience that is complemented by the strength of its graduate offerings and research accomplishments, Oakland University is organized into the College of Arts and Sciences, the Oakland University William Beaumont School of Medicine and the Schools of Business Administration, Education and Human Services, Engineering and Computer Science, Health Sciences, Nursing and The Honors College. Visit Oakland University on the Web at