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For immediate release
Monday, August 25, 2014

Macomb-OU INCubator awarded $27,000 for client 401K GPS™ LLC


  Sterling Heights, Mich. -  The Macomb-OU INCubator was recently awarded $27,000 in Business Accelerator Funds (BAF) to provide accelerator services to client company 401K GPS LLC. The Macomb-OU INCubator remains one of the top business accelerators in garnering State of Michigan Business Accelerator Fund dollars to assist client companies.

"Our experience with Mac-OU INC has been stellar, particularly the coaching and support of Mike Brennan. He has provided clarity and creativity as we redefine and grow our business, and he shepherded us through the BAF process efficiently and effectively. We're pleased with our Mac-OU INC partnership, and look forward to next steps in accelerating the growth of 401K GPS," said John Eaton, 401K GPS General Manager.

401K GPS™ delivers dynamic, tactical asset-allocation strategies to participants of employer-sponsored retirement plans, in collaboration with investment advisors. The platform utilizes its proprietary Protactical™ recommendation methodology to develop customized allocation strategies for participants based on their personal risk profile, years to retirement and available employer retirement-plan fund options.


401K GPS™ is currently engaging with customers, partners and resellers across the retirement planning and advisory services ecosystem as it pursues and accomplishes its revenue growth strategies and milestones. This BAF award will allow 401K GPS™ to refine its integrated marketing strategy, field a research project to support ongoing product development, and formalize licensing agreements to better define its IP,  technology development and partnerships.

These BAF awards are distributed by the Michigan Small Business Development Center (MI-SBDC) through the Macomb-OU INCubator to the various accelerator service providers. As these awards demonstrate, the Macomb-OU INCubator is successfully delivering specialized business acceleration services to companies commercializing advanced technology. The BAF is a 21st Century Jobs Fund Program managed by the MI-SBDC in partnership with the Michigan Economic Development Corporation and Michigan's network of business accelerators.

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The Macomb-Oakland University INCubator supports economic development in Southeast Michigan by accelerating high-tech businesses, cultivating academic innovation and encouraging research & development. To help small businesses grow, the incubator creates customized success strategies for startup and emerging companies in the niche industries of defense, homeland security, advanced manufacturing and technology. For more information, visit the incubator website at oakland.edu/macombouinc.

This project is supported by Grant CASE-33867 of the 21st Century Jobs Trust Fund received through the Michigan Strategic Fund from the State of Michigan. The Michigan Economic Development Corporation (MEDC) is the state's marketing arm and lead advocate for business development, talent and jobs, tourism, film, and digital media incentives, arts and cultural grants, and overall economic growth. The MEDC offers a number of business assistance services and capital programs for business attraction and acceleration, entrepreneurship, strategic partnerships, talent enhancement, and urban and community development. For more information, visit michiganbusiness.org.

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Media Relations
University Communications and Marketing
Oakland University, 100 Anibal House, 2200 North Squirrel Road, Rochester, MI 48309-4401
Oakland University is a doctoral, research-intensive university located in Oakland County, Michigan. The university has 139 bachelor's degree programs and 127 graduate degree and certificate programs. dedicated to delivering a distinctive undergraduate experience that is complemented by the strength of its graduate offerings and research accomplishments, Oakland University is organized into the College of Arts and Sciences, the Oakland University William Beaumont School of Medicine and the Schools of Business Administration, Education and Human Services, Engineering and Computer Science, Health Sciences, Nursing, and The Honors College. Visit Oakland University on the web at oakland.edu.