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For Immediate Release
Tuesday, Aug. 23, 2011

Theaters sold on OU INC client's innovative tracking, navigation system

     Rochester, Mich. – Sight and Sound Theaters of Lancaster, Penn., and Branson, Mo. has agreed to purchase a TNS-400 Tracking & Navigation System customized for the entertainment industry by iTrack LLC, a tenant client of the OU INC business incubator.

     This exciting, innovative technology – originally developed for the military and now available for a variety of commercial uses – has been re-engineered as an overall stage management system that has the ability to track and autonomously control any group of objects in real time.

     Explaining that iTrack is working closely with Sight and Sound Theaters' technical team on a March 2012 theater production, CEO Jerry Atkinson said, "This is a great opportunity to adapt this technology and provide the entertainment industry with a solution that will enhance their production capabilities and help inspire the creative minds of our entertainment industry partners."

     OU INC Executive Director Amy Butler said she is pleased that the incubator has helped facilitate iTrack's expansion of technological marketability.

     "This is a great example of how we create an environment that grows innovation," she said. "iTrack is using solutions developed for one industry to meet the needs of and create new possibilities for other industry sectors. That is the hallmark of innovation, and we're thrilled to see it taking place right here in Oakland County."

     The TNS-400 system is enabled by ultra wideband ranging technology developed by Time Domain of Huntsville, Ala.

     "Today's live performances have become increasingly complex and require seamless integration of lighting, sound and stage management," said Rachel Reinhardt, CEO of Time Domain. "iTrack's TNS-400 system will give stage managers unprecedented knowledge of the precise location of each performer and object, improving the quality of the production while reducing the costs."

     The challenge of moving sets autonomously on the Sight and Sound Theatres stage presented a hurdle that iTrack forged partnerships to help overcome.

     "The collaboration between iTrack LLC, Vehicle Technologies Inc., and Niscon Inc. has brought about the ability to move set pieces in any path and orientation completely wirelessly," said Warren Keeney, Sight and Sound Theatres. "This is an inspirational and unique solution that will bring about an amazing new level of technical theater."

     To learn more about iTrack and the TNS-400 system, visit

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     OU INC links the resources of the business incubator, research center, and university to provide customized entrepreneurial resources and strategic business solutions to accelerate ideas to market. OU INC supports existing and grows new technology-based and life science businesses with university resources, decision support technology, business counseling services, technology support and financial/capital acquisition assistance. For more information about OU INC, visit


Oakland University is a doctoral, research-intensive university located in Oakland County, Michigan. The university has 131 bachelor's degree programs and 126 graduate degree and certificate programs. Dedicated to delivering a distinctive undergraduate experience that is complemented by the strength of its graduate offerings and research accomplishments, Oakland University is organized into the College of Arts and Sciences, the Oakland University William Beaumont School of Medicine and the Schools of Business Administration, Education and Human Services, Engineering and Computer Science, Health Sciences, Nursing and The Honors College. Visit Oakland University on the Web at