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Macomb-OU INCubator
  Incubate. Innovate. Accelerate.

                                              
         

CLIENT COMPANY SPOTLIGHT

VIDORUM

Vidorum is a technology-based firm with a unique cost-effective web-based platform for improving accountability, control, reporting and time management for businesses. With assistance from Mac-OU INC staff, affiliates and programs on direction, finance and marketing strategies, Vidorum plans on a new release of its software which will include a mobile application of its platform.

Vidorum has utilized many Macomb-OU INCubator services since becoming an on-site client in May of 2013. Executive-in-Residence's Butzel Long and Advicoach have provided Vidorum much needed legal and structural business direction. Vidorum recently had its first Business Advisory Board meeting, a Mac-OU INC service offering comprised of subject-matter expert volunteers in various business fields, receiving priceless advice and assistance to be utilized and reviewed in a follow-up meeting.



VIDORUM


MAC-OU INC HAPPENINGS
NEW MAC-OU INC BLOG: CHECK IT OUT!

Macomb-OU INCubator staff is pleased to announce the launch of the new Mac-OU INC blog, coming August of 2013!

Please visit macouinc.org this coming week and subscribe for updates on all things entrepreneurial, brought to you by Mac-OU INC staff and local subject matter experts.

BUSINESS BEYOND THE BASICS CAMP

In an OU Macomb camp for high school students, led by Mac-OU INC's Wayne Blizman, senior advisor of commercialization, and Stacey Frankovich, DARPA market development manager, participants learned what it takes to launch and run their own enterprise. Based on a board-game theme, students worked in groups to create a product and launch their company by pitching their final project to a panel of Mac-OU INC professionals, including Joan Carleton, Mac-OU INC marketing and communications manager, and client company founders Quentin Forgues of Vidorum and Phil Kanaby of Coupon Wallet. These professionals then provided feedback and tips to help students understand the competitive world of business and the skills needed to succeed.

Wayne and Stacey engaged the students in hands-on activities to teach them the skills of a successful business person, such as communication, time management, decision-making and planning.

"Project teams were developed based each business camp student's personality quiz results, to ensure each team had leaders, creative thinkers and organizers. We encouraged team members to take on project roles based on highest-ranking traits. Anxious excitement was in the air during the final day as the students pitched to our expert panel. The students were professional and poised as they presented, and it became clear how the personality traits influenced the organization of the teams. I feel confident that I can speak for all of the camp personnel when I say how very proud we were of the students," Stacey says.






NEW I2B HUB HOSTING RADIO DAYRAGE


From initial brainstorming to commercialization, the ideas 2 Business Lab (i2B) at Oakland University is a multifaceted business program that supports students, faculty and staff members in the development of entrepreneurial ideas.

Mac-OU INC has devoted an office to support this endeavor, currently utilized by Mac-OU INC's marketing student intern and i2B participant, Dave Boni, and his company, Radio Dayrage. Radio Dayrage is a live broadcast internet radio station that aims to be the authority on all things college culture, with upcoming accessibility via their website or iPhone/Android mobile app.

Recently, the i2B program has assisted Radio Dayrage with funding, specifically for student app developers; Cooley Law students, who have provided legal consultation and contract writing; and beta testing of the app and radio station. Mac-OU INC has now contributed the i2B Hub, open to all i2B participants, as well as providing Radio Dayrage advice, technical support and a video shoot location for promotional footage.

"Mac-OU INC and i2B staff have gone out of their way to assist us, whether it was lending a promotional video shoot location or allowing us to move in as early as possible. What makes Mac-OU INC special is the level of understanding and overall culture that the staff and their leaders have created," Dave says.
 



EXECUTIVE-IN-RESIDENCE NEWS
JIM RUMA: MICHIGAN DEFENSE-BASED BUSINESS PLANNING

How do current and future defense spending plans relate to the local Michigan economy and your business in particular? As there is a vast amount of information on defense plans for current and future spending, it is essential to know your customer's needs and willingness to fund purchases. The primary local Michigan potential defense customers include TACOM, TARDEC, DLA, Defense Prime Contractors and next tier companies. As in all of business, the key is networking before knowledge. For example, websites state the potential contracting needs, but proper networking places a business in a position to receive recognition and allowable insight.

TACOM Life Cycle Management stated through the Michigan County FY 12 Contract Rankings that Macomb County was the most active, with $2,174 million contract dollars awarded to 51 contractors. Please note that though TACOM is the prime interest area, there are many business opportunities as well with the sub-tier companies that support the company of primary award.



ENTREPRENEURIAL EVENTS

ACCELERATE MICHIGAN INNOVATION COMPETITION

The Accelerate Michigan Innovation Competition is an international business competition designed to bring together later-stage entrepreneurial companies with local, national and international investors.


 
It showcases the best and brightest new business concepts to investment capital to help foster their growth within Michigan. Targeting entrepreneurs with mid-to-late seed-entrepreneurial businesses, the competition has an immediate and positive impact on Michigan's economy. In 2012, sixty venture capitalists from fifty-one firms judged the competition, providing a great network across the country, as well as constructive feedback, to help the participating companies in their persistent drive for excellence.

Company applications for the 2013 competition are due August 14, whereas student applications are due September 26. Please visit acceleratemichigan.org for more details and deliverables.


MAC-OU INC EVENTS
LUNCH & LAUNCH: CREATING JOINT VENTURES AND STRATEGIC ALLIANCES
JULY 25: JOHN CARTER, WITZKE BERRY CARTER & WANDER

"Very informative and great topic!"

"[John was] very knowledgeable, well spoken and well versed on the subject."



BOOK REVIEW

"TODAY MATTERS: 12 DAILY PRACTICES TO GUARANTEE TOMORROW'S SUCCESS"
BY JOHN C. MAXWELL
REVIEWED BY DAVID BONI

"We exaggerate yesterday, overestimate tomorrow and ultimately, underestimate today." "Today Matters," by John C. Maxwell, addresses this problem with daily disciplines. These disciplines are categorized by the 12 concepts of attitude, priorities, health, family, thinking, commitment, finances, faith, relationships, generosity, values and growth.

Each chapter is devoted to one of the concepts listed above and includes a description, thoughts for reflection and exercises. There are many inspirational stories and fun facts to keep the book interesting and to make these concepts more applicable to real world situations.

One very powerful concept included is how attitude affects productivity. Maxwell states numerous ways in which the confident person finds opportunity while the pessimist invites negativity. Not only does our attitude affect our mood or how others perceive us, but also having a positive attitude will be motivating and inspiring to others and actually change their mood and productivity. This concept is vital for personal productivity as well as team productivity, making it extremely useful advice for anyone involved in management.

"Today Matters" is rare in that it not only promises to change one's life but it also delivers. However, Maxwell could have delivered on this promise without so many unnecessary stories that drag the book out. Often times the concepts are explained, supported and then explained again.





VELOCITY HAPPENINGS
MACOMB COUNTY TO HELP EMPLOYERS VALUE VETS
Full-day event will educate, inspire and motivate companies to launch veteran hiring programs.

Macomb County is planning to host a conference for area employers who are interested in learning how to hire and retain veterans.

According to the U.S. Bureau of Labor, 29.4 percent of recently discharged veterans in Michigan are unemployed compared to the current statewide average of 8.4 percent. A 2012 Prudential survey discovered that 60 percent of recently discharged veterans named "finding a job" as their greatest challenge in transitioning to civilian life. Survey respondents also say that while they believe they have the right skills, there are significant issues involved in translating military work experience with civilian hiring expectations.


 



Macomb-OU INCubator at Velocity Collaboration Center
6633 18 Mile Road, Sterling Heights, MI 48314
Phone: (586) 884-9320 | macINC@oakland.edu




JULY 2013



LATE SUMMER 2013

EVENTS

Proposal Prep, DoD Focus:
In Collaboration with BBC
August 8, 9 - 3 p.m.

Gov't Contracting 101:
In Collaboration with PTAC
August 15, 10 - 12 p.m.

Capital Raise Meetup:
Mike Brennan
September 10, 9:30 - 11 a.m.

Bookkeeping 411:
An EIR event by BiancoCPA
Sept. 11, 8:30 - 10:30 a.m.

Social Media Education:
In Collaboration with Social Media Club Detroit
Sept. 17, 9 - 10 a.m.

Lunch & Launch:
"Ready, Aim, Hire"
Cyndi Gave, The Metiss Group
Sept. 19, 12 - 1 p.m.

BOOST!:
In Collaboration with MMIC
Sept. 24, 4 - 7:30 p.m.











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