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Macomb-OU INCubator
  Incubate. Innovate. Accelerate.
October 2012
         

CLIENT COMPANY SPOTLIGHT
BEET Analytics Technology

BEET Analytics Technology (BEET) is a technology and software engineering firm based in Plymouth, Michigan, USA, with international offices in Germany and South Korea.

BEET has developed a portfolio of manufacturing enterprise software products for users in the automotive, aerospace, manufacturing, theme park and process industries. BEET's ENVISION solutions can help world class companies and partners better listen, illuminate and transform critical process operations ensuring maximum uptime and cost reduction.

Edward Kim, President and CEO of BEET Analytics Technology, claimed, "We are very appreciative of the support Macomb-OU INC has provided. As an early-stage tech startup, it is extremely critical to work with partners that understand your unique needs as a new company and have the resources to guide and support you. That is what Macomb-OU INC is to BEET. . . a partner we can lean on."

"Macomb-OU INC helped us to fine tune our business plan. The resulting business plan helped BEET to acquire $250,000 MI Pre-Seed Investment from the State of Michigan, as well as winning the 2012 Advanced Manufacturing Innovation award at the GLEQ Spring Business Plan Competition."

For more information, visit www.beetllc.com, or e-mail to info@beetllc.com.


"Macomb-OU INC helped us to fine tune our business plan. The resulting business plan helped BEET to acquire $250,000 MI Pre-Seed Investment . . ."
- Edward Kim



MAC-OU INC HAPPENINGS
Share Ideas and Connections at Mac-OU INC's I-Hub

Mac-OU INC has opened the doors to its Idea Hub (I-Hub) in an effort to foster collaboration between entrepreneurs.

Part of the process of becoming a successful entrepreneur involves knowledge exchange. To facilitate this, the I-Hub was created, a place for like-minded entrepreneurs to share ideas, resources and connections in an open-space environment. The I-Hub is the perfect coffee-shop alternative for startups and small businesses. Entrepreneurs can make the connections they need, all in a day's work.

Hours for the I-Hub run Monday through Friday, 8:30 a.m. to 5 p.m. For $95 a month, or $10 a day, in addition to connecting with fellow entrepreneurs, membership includes the use of the building's mailing address, free Wi-Fi, and scheduled "Idea Meetups" to encourage collaboration.

For more information on the I-Hub, please contact Andrea Chom at (586) 884-9320 or visit our website.


I-Hub



Capital Raise Meetup: Let Mac-OU INC Show You the Money!
November 29, 9:30 - 11 a.m. (monthly series)


If you are a startup or early-stage growth-based business looking for funding, come meet and listen to capital expert, Mike Brennan. He will detail the various capital sources in Michigan, and talk about how to properly position your company to be qualified for private funding, including private equity, the angel network and venture capital, and/or public funding, including grants, pre-seed, micro-loans and venture match.

Mike will provide a group presentation, as well as individually help each company present determine their needs.

To register for this free event, please contact Joan Carleton at macINC@oakland.edu or (586) 884-9324.

ENTREPRENEURIAL EVENTS

Mac-OU INC is Gearing Up for the Accelerate MI Innovation Competition!

Mac-OU INC's client company semi-finalists include LED Optical Solutions, Dynamic Intelligent Solutions, Coliant and 2 of 10. Congratulations, and best of luck!

In addition, staff members from Mac-OU INC will be in attendance, so be sure to say hello! Meet Executive Director Julie Gustafson on Wednesday, November 14, when she will be giving the welcoming remarks.

Registration to attend Accelerate MI is now available on the Accelerate Michigan website.

We look forward to being a part of this exciting event!


Q&A with MAC-OU INC STAFF
 
 Kathleen Buchanan
Media IT Coordinator Intern


Kathleen Buchanan
Media IT Coordinator Intern

Kathleen Buchanan, Media IT Coordinator Intern, is one of the newest team members at the Macomb-OU INCubator. You can find the fruits of her labors amongst the incubator's many social media channels. "My journey at Oakland University has been a long one, but definitely worth-while. I will finally be graduating in December with a degree in Communication," says Kathleen. "I still don't know what I want to be when I grow up, but I am enjoying figuring it out!"

"I chose the Macomb-OU INCubator because not only do I respect what they do for small businesses and entrepreneurs but I believe that Detroit, and Michigan in general, need more support systems like the Macomb-OU INCubator in order to get the ball rolling again. I admire all of the hard work and dedication that Julie, Larry and the rest of the staff put forth in order to help startups because these small businesses are the future of metro Detroit and Michigan."


Favorite Pastime: "Traveling and spending time with the people closest to me. As long as I have good company and my camera, I'm happy!"

Last Book Read: "Into the Wild" by Jon Krakuer

Favorite Food: Steak accompanied by a glass of red wine

Best Oakland Memory: "It's hard  to pinpoint one specific memory that is my favorite. I would say that instead, it is the collection of people that I have met along my journey. From meeting different professors and classmates, to meeting new best friends; each and every person has helped me grow and learn."


BOOK REVIEW

"Outliers: The Story of Success"
Malcolm Gladwell


Reviewed By Kathleen Buchanan

"I want to convince you that these kinds of personal explanations of success don't work. People don't rise from nothing. . .It is only by asking where they are from that we can unravel the logic behind who succeeds and who doesn't."

Most commonly, people are more or less convinced that success is self-made; that blood, sweat and tears are the keys to success. Malcolm Gladwell suggests otherwise, "[successful people] are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot. It makes a difference where and when we grew up."

Through a series of case studies, Gladwell describes "outliers" as successful people who possess qualities out of their control and are beneficiaries of time, place and culture. For example, aspiring professional hockey players have a better chance of success the closer they are born to the magic date of January 1. Gladwell attempts to prove many more examples in 296 pages of theories and charts due to skepticism of popular belief. Gladwell tries to convey to the reader that if you are lucky enough to possess these special demographics, you will only become successful after you put in your 10,000th hour.

"Outliers" is a difficult read for those who do not tend to think analytically. If you are like myself, and think that successful people can be self-made, be prepared to disagree with Gladwell's statistics and studies. However, this book is thought provoking. Maybe after reading "Outliers" you will find that you are that person who has benefited from special demographics out of your control. This book is for the skeptic that lives in all of us that's curious to explore options otherwise not spoken about. You may begin to question everything you have been taught about success; consequently, you may even begin to question your own success and what demographics allowed you to get there.

 
 


VELOCITY HAPPENINGS
Take Advantage of Macomb County Small Business and Technology Development Center Business Classes this Fall

Business owners and entrepreneurs seeking to maximize business success are encouraged to take advantage of upcoming learning opportunities offered by the Macomb County Small Business and Technology Development Center. All classes are offered from 9 a.m. to noon at either the County Administration Building in Mount Clemens or at the Velocity Collaboration Center in Sterling Heights, unless otherwise noted. Pre-registration is required for all courses. Visit www.misbtdc.org/southeastmichigan for additional details or call the small business hotline at 586-469-5118. Scheduled classes for the remainder of 2012 include:

Fundamentals of Starting a Business (Wednesday, November 7) – This seminar focuses on individuals who are considering self-employment or are in their beginning stages of starting their own small business. Topics include an overview of the steps, challenges and rewards of business ownership and the resources available to help launch new ventures in Michigan. Class will be held at the Macomb County Administration Building. This workshop is free for Macomb County residents; all others pay a $30 fee.

Taxes & Your Home Office (Wednesday, November 14) – Topics include: Determining Eligibility, Form 8829 Overview and Recordkeeping. Class will be held at the Macomb County Administration Building. Free.

Fundamentals of Business Legal Issues (Wednesday, November 28) – Designed to guide prospective business owners in selecting the legal structure that will best meet the legal and accounting needs of their small business. Key legal, tax and non-tax issues are discussed relative to the legal entities available in Michigan. Class will be held at the Macomb County Administration Building. Free.

Fundamentals of Starting a Business (Wednesday, December 5) – This seminar focuses on individuals who are considering self-employment or are in their beginning stages of starting their own small business. Topics include an overview of the steps, challenges and rewards of business ownership and the resources available to help launch new ventures in Michigan. Class will be held at the Velocity Building. This workshop is free for Macomb County residents; all others pay a $30 fee.

Fundamentals of Writing a Business Plan (Wednesday, December 12 ) – Whether your business is in the planning stages or well established, this seminar will provide insight into creating a successful "map" or business plan. The basics of financial planning, marketing, sales, inventory and operations are covered from the unique perspective of the small business owner. Class will be held at the Macomb County Administration Building. This workshop is free for Macomb County residents; all others pay a $40 fee.

Macomb County to Honor Outstanding Businesses

Macomb County will honor outstanding Macomb County businesses at a special awards program in early February 2013. The "Macomb Business Awards" will recognize businesses that have achieved success in four categories:
  • Champion of Workforce Development: Achievement of continuous improvement through innovative ways to hire, train and retain employees
  • Diversification Leader: Ability to tap new revenues by serving new industries or customers
  • Energy Efficient Expert: Best use of green technologies to reduce energy consumption and operating expenses
  • Corporate Citizen: Meaningful community involvement through service and support

Nominations will be accepted through an online process between now and November 9. More information about the awards program and the online nomination form can be found at www.MacombBusiness.com (www.macombcountymi.gov/BusinessDevelopment/business_awards).

All nominated companies will be invited to a celebratory breakfast event underwritten by AT&T on February 12. Awards in each category will be announced during the event.




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EARLY WINTER 2012
EVENTS
.
Lunch and Launch:
Social Media: Are You Listening?, Nicole Sunstrum
November 8, 12 - 1 p.m.

Capital Raise Meetup:
Mike Brennan
November 29, 9:30 - 11 a.m.

Lunch and Launch:
Non-Compete and Trade Secrets, Leslie Dunbar
December 6, 12 - 1 p.m.
   
   

 
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