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For Immediate Release
Wednesday, May 9, 2012

Lunch and Launch to focus on using Twitter to foster business success

     Sterling Heights, Mich. – The Macomb-OU INCubator's Lunch and Launch series will welcome Sarah Worsham, CEO and web strategist at Sazbean Consulting, to impart her knowledge on Twitter from noon to 1 p.m. on Thursday, May 17.

     A self-described "geek long before being one was cool," Worsham helps companies grow online by creating digital strategies based on customized analysis and achievement of business goals. She also maintains a blog at and contributes to Social Media Club Detroit, IgniteDetroit, FutureMidwest and TEDxDetroit.

     With experience programming for large eCommerce sites including Eddie Bauer, 1-800-Flowers and Westemer Governors University, as well as managing operation and strategy for more than 120 websites at a $120 million B2B media company, Worsham has built a repertoire for understanding the inner workings and intricacies of the Internet.

     During the Lunch and Launch, she will help participants make sense of Twitter as an effective communication tool that can be used to enhance both personal and company success.

     The free lecture at the Macomb-OU INCubator will include a question and answer period. Attendees should bring their own lunch, though beverages will be provided.

     The incubator is located in the Velocity building at 6633 Eighteen Mile Road in Sterling Heights. Those interested in attending the lecture are asked to register in advance by contacting Joan Carleton at (586) 884-9324 or e-mailing to

     The Macomb-OU INCubator provides comprehensive development and support to start up and emerging businesses with a focus on the defense, homeland security, advanced manufacturing and technology sectors. For more information, visit the incubator website at

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Oakland University is a doctoral, research-intensive university located in Oakland County, Michigan. The university has 133 bachelor's degree programs and 128 graduate degree and certificate programs. Dedicated to delivering a distinctive undergraduate experience that is complemented by the strength of its graduate offerings and research accomplishments, Oakland University is organized into the College of Arts and Sciences, the Oakland University William Beaumont School of Medicine and the Schools of Business Administration, Education and Human Services, Engineering and Computer Science, Health Sciences, Nursing and The Honors College. Visit Oakland University on the Web at