News - Center for Integrated Business Research and Education

The new program addresses students' need for flexibility, as well as faculty members' desire to offer advanced electives in an interactive classroom setting.

Research professor shines national spotlight on SBA
Friday, June 01, 2012

Through extensive research into vehicle energy management, SBA Research Professor Walter McManus is widely recognized for his leadership and expertise in the behavioral aspects of energy transportation. McManus recently collaborated with frequent research partners Alan Baum and Dan Meszler on the report “Fuel Economy Focus: Perspectives on 2020 Industry Implications,” which predicts the U.S. auto industry overall would see a 5.3% ($4.7 billion) increase in profits in 2020 if the new proposed fuel-economy and emissions standards take effect. It also notes the Detroit Three are likely to realize the greatest profit boost.

Lecture series helps graduate students “Bulletproof” their success
Monday, May 07, 2012

SBA graduate students can take advantage of a unique opportunity this year to develop a cache of practical tools that can help them navigate the challenges of today’s business world. As sponsor of the 2012 Bulletproof Your Success business lecture series, the SBA designated 10 complimentary registrations and lunches per lecture for graduate students, available on a first-come, first-serve basis. The Bulletproof Your Success series is being presented by Camille Jayne, President and CEO of The Community House in Birmingham. Sessions began in February and continue the second Wednesday of the month through September, 11:30 a.m. -1 p.m.

ATiB projects add value for students, sponsors
Thursday, April 26, 2012

Spring 2012 SBA Insight Online now available
Tuesday, April 10, 2012

The School of Business Administration at Oakland University is dedicated to excellence through integration. We accomplish that in many ways – through meaningful research (watch for the upcoming print issue of SBA Insight for examples), innovative education through courses and programs, and recognition of excellence of students and our alumni. It is imperative to student success that the education they receive in and out of the classroom equips them to successfully adapt and operate in a business climate that evolves every day.

Students talk up the SBA
Wednesday, March 28, 2012

SBA students believe in the value of their OU SBA education. In this video, a selection of students and faculty take a turn talking about the specific experiences, programs and advantages of the OU SBA education.

From ACHIEVE, Scholars, ATiB, MBA, student organizations and more, students benefit from and appreciate OU's campus, the SBA and its programs and people, as well as the hands-on experiences they have that help them build their resume and create a foundation for success in the business world.

OU to host talk on boosting Oakland County's economic health
Monday, February 27, 2012

Case in Point: Following the strategic direction
Friday, February 24, 2012

The challenge: How to handle a business operation whose profits are inconsistent with an organization’s strategic direction. Three teams of SBA Scholars were asked to address this seemingly unusual business dilemma as part of the MSU-Federal Credit Union Scholars Case Competition in February. The case introduced competitors to credit unions as a form of cooperative economic entities while facilitating a discussion about organizations where shareholders are customers.

Scholars final Case Competition sponsored by PNC Bank
Wednesday, February 22, 2012

Members of the SBA Scholars will compete in the PNC Scholars Case Competition at noon, Saturday, March 3, in 237 Elliott Hall. In the final Case Competition of the year, three teams of SBA Scholars will be presented a dilemma a business leader may encounter. Working under deadlines, each will analyze the situation and use their business knowledge to develop a recommendation, then present it to the judges. The members of the winning team will be awarded with a small prize.

Best-selling author, economist to present Gorlin Lecture
Monday, February 20, 2012

Best-selling author Sylvia Nasar will deliver the School of Business Administration's 22nd Gorlin Memorial Lecture on Monday, March 26, at 7:30 p.m., in the Varner Recital Hall. The first John S. and James L. Knight Professor of Business Journalism at Columbia University, Nasar is known for the elegance of her prose and her megabestseller, A Beautiful Mind. A former economic correspondent for The New York Times, she also is the author of Grand Pursuit: The Story of Economic