Marketing is a management process that includes all of the activities involved in bringing products (goods or services) to their successful delivery to customers. Most people mistakenly identify marketing with selling and promotion. Pete Drucker, one of the leading management gurus, put it this way: “The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product or service fits them and sells itself.”   The marketing activities involved in bringing products to market include marketing research, product development, pricing, marketing logistics, marketing channel management, wholesaling and retailing, and promotion, including advertising, sales promotion, and personal selling. Two other major areas of marketing are industrial marketing, which focuses on developing and selling products to companies, and international marketing which focuses on marketing in other countries.

Principles of Marketing is the foundation course which provides an overview to the discipline. Marketing Management is designed to allow students to develop problem solving skills through marketing case analyses. Consumer Behavior provides students with an opportunity to develop an in-depth understanding of consumer behavior phenomena that are so vital to business success. Marketing Research focuses on developing specialized marketing research skills. Having satisfied the requirements of these courses, students may select various elective courses to suit their own needs.

Careers in Marketing

Advertising
Distribution Manager
Internet Marketing
Marketing Analyst
Market Research
Product or Brand Manager
Retail Management
Sales/Sales Management
For more information on careers please visit the Bureau of Labor Statistics at http://www.bls.gov/OCO/

Requirements for a BS in Marketing

This is not an official document. Please refer to the appropriate OU catalog for official information regarding degree requirements.

In addition to required classes in university general education, ethnic diversity and composition, and the business precore and core program, the requirements for a marketing major are:
MKT 353 Marketing Management
MKT 399 ACHIEVE III Marketing
MKT 404 Consumer Behavior
MKT 405 Marketing Research