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March 2012

Macomb-OU INCubator
  Incubate. Innovate. Accelerate.

March 2012
         

CLIENT COMPANY SPOTLIGHT

Dataspeed, Incorporated
Dataspeed Inc., a client of the Macomb-OU INCubator, specializes in the design and development of complex electronic systems. They have expertise in all facets of electronics design and manufacturing including schematic capture, pcb layout, software design, test and validation. A seasoned team of electrical, mechanical and software engineers, they work on a number of projects ranging from just a couple of prototypes to partnering with manufacturing partners to produce higher volumes.

Dataspeed designed the M9 Chromatograph shown to the right for a client doing well-site monitoring in the Bakken shale region of North Dakota. It is used to monitor the natural gas found while drilling. The components found in the gas, including methane and propane, are analyzed with the data used to guide the horizontal drilling head into the shale layer. This instrument is unique in that it has four infrared sensors for analyzing this gas and can analyze two samples concurrently through its dual chromatograph. To date, twenty M9 Chromatograph units have been manufactured and shipped.

Paul Fleck, President and owner of Dataspeed, Inc. has been working closely with Wayne Blizman, Executive in Residence at Macomb-OU INCubator. "Wayne has been very helpful with helping us to further define our business plan and marketing strategy," says Fleck. "Wayne has a lot of practical knowledge, which I am thankful I have access to through the incubator." For further information, please contact Paul Fleck at (248) 884-8291 or pfleck@dataspeedinc.com.

 

M9 Chromatograph
 
Bakken shale region of
North Dakota



MAC-OU INC HAPPENINGS

Coliant Granted $250,000 Loan to Advance Innovative Tech (Powerlet) Products
The Coliant Corporation, designers and manufacturers of innovative products that enable power sport enthusiasts to use high technology appliances while riding their vehicles, has secured a $250,000 pre-seed fund loan with the aid of the Macomb-OU INCubator.

"The Michigan Pre-Seed Fund investment in Coliant Corporation would not have been possible without the full support of Julie Gustafson and the Macomb-OU INCubator staff," said President and CEO John Swiatek. Read More

 
Mac-OU INC's Business Advisory Board (BAB)
Our Business Advisory Board consists of well-rounded senior executives from a broad section of industries. They have combined expertise and experience needed to assist a client company in identifying and addressing specific business issues and opportunities. Business Advisory Board members are subject matter experts in their respective fields, and are selected based on the client company's focus, objectives and plans for growth. Board members are volunteers who provide advice and counsel. 

As a volunteer Board member, individuals have the opportunity to network with other senior executives, influence the successful growth of a start-up or emerging company and help in increasing employment in the local economy. Michigan's success is based on the jobs created as small companies expand and grow into larger businesses. Numerous comments from the previous and current Board members attest to the personal satisfaction they have realized in giving back to the community.

We are looking to increase our Business Advisory Board volunteer member base. For more information, or to apply, please email macINC@oakland.edu. Read More


MAC-OU INC STAFF


Mike Belanger, Oakland University Intern
Mike Belanger
Information Management and IT Coordinator
Mike Belanger is a senior at Oakland University, planning to graduate in the summer of 2012. His major is Management Information Systems, focusing on network management and internet security. In addition to managing the Macomb-OU INCubator's network, Mike provides technical support to incubator staff as well as clients, and assists with web site editing and the creation of marketing materials using his knowledge of graphic design programs. Mike plans to advance in the field of network management after graduation, using the knowledge that he's gained from and brought to the incubator. We've been fortunate to have him on staff!

SPEAKER FEATURES

Nikki Little
Lunch and Launch Series: How to Fully Take Advantage of LinkedIn
April 5  12 p.m.-1 p.m.
Nikki Little, a public relations (PR) professional and social media strategist, concentrates on linking the two disciplines to create a comprehensive plan for businesses. She specializes in creating brand awareness, new customer relationships and relevant online dialogue.

In addition to her work for Identity PR, Little is secretary of Social Media Club Detroit, a member of Public Relations Society of America (PRSA) Detroit, a discussion leader for Tweetea (a bi-weekly discussion group that brings the metro Detroit social media community together in person), the Help a PR Pro Out Michigan Champion, a contributing writer to Metromix Detroit, manages  and contributes to Identity PR's blog, ID Tags, and is an executive board member for Operation: Kid Equip.
 
Nikki Little

Jim Cunningham and Dave Eberhard
Lunch and Launch Series: Legal Contracts 101 for Business
April 19  12 p.m.-1 p.m.

Jim Cunningham, senior counsel, and Dave Eberhard, attorney, are with Warner Norcross & Judd LLC in Sterling Heights, MI.

Cunningham focuses his practice in two principle areas, the representation of loan servicers and lenders in workout negotiations related to commercial mortgage loans in default and the representation of businesses with respect to complex corporate transactions and securities law. His practices include business and corporate services, business start-ups and early round financing, mergers and acquisitions and securities law.

Eberhard practices in the areas of corporate and real estate law. He regularly assists clients with the review, preparation and negotiation of all types of contracts, including purchase orders, sales and supply contracts, service agreements, employment agreements, construction contracts, lease agreements and purchase agreements. He is a council member of the Business Law Section of the State Bar of Michigan, a graduate of Leadership Macomb and is involved in many other professional and community organizations.

Jim Cunningham

Dave Eberhard


EVENT REVIEWS

Bruce Burton
March 7: Fireside Growth Story Series

Audience Reviews:

"Excellent presentation. Mr. Burton was very knowledgeable and inspiring."

"[Bruce Burton was] top notch!"

"[Bruce Burton was] an extremely effective speaker. This event was great and very helpful - I learned a lot! Please offer more of these!"


 
David Murray
March 8: Lunch and Launch Series: Defining Social Media Return on Investment
 

Audience reviews:

"[David Murray was] great, very enjoyable. I loved it and would come again."

"Excellent presentation. Thank you for sharing your incredible knowledge. Information was organized and concrete."

"[David Murray was] engaging, enlightening, informative and concise."


BOOK REVIEW

"Socialnomics"
Erik Qualman

Socialnomics is described by Erik Qualman as "the value created and shared via social media and its efficient influence on outcomes (economic, political, relational, etc.). Or, more simply put, it's Word of Mouth on digital steroids."

"Socialnomics" is a must-read for anyone interested in the impact of social media on society. While it is not a book on social media 101, it instead offers case studies and explanations of  social media theories. It creates food for thought on ways to implement this strategy into your own company's marketing model.  

Qualman makes arguments that investing time in social media actually makes a person more productive. He recognizes that social media has lent itself to the inability of people to write correctly and speak in public, however, the positives of social media strongly outweigh the negatives. Social media makes sense of excess information on the web. A Nielsen Study concluded that 78 percent of people trust peer recommendations, as found through social media, whereas only 14 percent trust advertisements. Facebook is not just about cultivating relationships with people, but it is a big reason behind why Barack Obama is President and why different companies have created names for themselves. 

Qualman concludes that Word of Mouth has become World of Mouth. Qualman states that if Facebook were a country, it would be the third largest in the world only behind China and India. However, some of China's social media are even larger than Facebook. Traditional advertising agencies need to switch over to this new form of marketing to keep up with the consumer base of today.
 
 
 





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SPRING 2012
EVENTS

Lunch and Launch Series:
How to Fully Take Advantage of LinkedIn, Nikki Little
April 5   12 p.m. - 1 p.m.
A Public Relations professional and social media strategist at Identity PR, Little will teach the ins and outs of LinkedIn - and how to put it to work to enhance you and your company's success. Read More

MEDC Entrepreneurial Bus Tour Headed to Mac-OU INC at Velocity
April 17  1:55 p.m.
By request, the MEDC is organizing a bus tour to most of the Smart Zones in Michigan, in order to educate early stage tech companies, university faculty and staff, and students about the opportunities to work with these programs..Read More

Lunch and Launch Series:
Legal Contracts 101 for Business, Dave Eberhard and Jim Cunningham, Warner Norcross & Judd LLC
April 19  12 p.m. - 1 p.m.
This workshop will provide an overview of the legal elements of a contract and illustrations of how certain terms and conditions of a contract may help or harm your business. Read More

Lean Green Belt Certificate Training
May 1-June 28, 2012
This program aims to educate business professionals on the aspects of lean principles that can be applied to their business internally in order to make their organization ready for diversification..Read More

Lunch and Launch Series:
Making Sense of Twitter, Sarah Worsham
May 17  12 p.m. - 1 p.m.

SBIR/STTR 101: Overview and Introduction
May 21  9 a.m. - 12 p.m.
This half-day workshop presented by the Biotechnology Business Consultants (BBC) covers the SBIR/STTR program basics, including: program purpose; eligibility; and sources of funding. It is designed to provide enough information for attendees to determine if they would like to seriously pursue proposal development..Read More

Lunch and Launch Series:
Social Media: Protecting Your Brand and Other Legal Considerations, Kathy Ossian, Miller Canfield
May 31  12 p.m. - 1 p.m.



 

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