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Macomb-OU Incubator Events Calendar

Paid Social for Business 101: Advertising on Social Media
In Collaboration with the Social Media Club Detroit

August 19, 9 - 10 a.m.

Social media has transformed the way marketers communicate with consumers. Through the development process, social networks have amassed a large amount of data. When this data is extracted and used correctly, customized messaging, retargeting and conversion tracking are all at our fingertips.

Ditch the bullhorn and focus on presenting your message at the right time and in front of the right person with paid social. This session will be an introduction to paid social best practices, tools and execution. Learn about creating custom audiences on Facebook, retargeting visitors to your website, and measuring conversions.

Registration: SMCD EventBrite

Get Out of the Garage: Patent Your Idea!
In Collaboration with the City of Sterling Heights Economic Development and Macomb County Planning and Economic Development

August 19, 3 - 5 p.m.

Big ideas are born everywhere. From the research and development labs of our manufacturers to the workbenches of everyday tinkerers, American innovation is alive and well! U.S. patents grant inventors the exclusive rights to manufacture, use or sell their ideas and to protect their creations from being exploited by others. Is your idea worthy of a patent? How do you know? At what point should you take steps to protect it? What services are available to help you through the process? Attend this workshop and find out!

Contact Joan Carleton at or (586) 884-9324.
Capital Raise Meetup

September 9, 9:30 - 11 a.m.

If you are a startup or early-stage growth-based business looking for funding, come meet and listen to capital expert, Mike Brennan. He will detail the various capital sources in Michigan and talk about how to properly position your company to be qualified for private funding, including private equity, the angel network and venture capital, and/or public funding, including grants, pre-seed, micro-loans and venture match. Mike will provide a group presentation, as well as individually help each present company to determine their needs.

 Capital Raise Meetup 9/9 (official registration)

Teaming with Prime Contractors
In Collaboration with Logistic Specialties, Inc (LSI)

September 11, 9 - 11 a.m.

Topics for Discussion Include:
Roadmaps for Teaming: Roadmaps for Short, Mid and Long Term Teaming | Why Team? Why Prime? Why Sub?
Improving Bidding and Winning Federal Contracts Through Teaming: Aligning Teaming Processes to the Federal Procurement Cycle | Teaming Process Artifacts and Key Steps
Strategic Long Term Teaming Roadmap: When there are long lead times to make strategic teaming decisions
Tactical Short Term Teaming Roadmap: When there is an immediate need to make teaming decisions
Maintaining Successful Teaming Relationships: Being a Good Prime and Being a Good Sub | Lessons Learned
Group Discussion of Top Teaming Needs

Registration: Teaming with Prime Contractors (official registration)

Proposal Management
In Collaboration with Logistic Specialties, Inc (LSI)

October 9, 9 - 11 a.m.

Topics for Discussion Include:
Basic Structure for Proposal Management: Developing a Proposal Management Plan | Analysis of Requirements Documentation
Proposal Administration: Kick-off Meeting | Proposal Schedules | Writing Assignments | Schedule Execution | Reviews | Daily Stand-ups
Key Considerations for Proposal Management: Conducting Effective Kickoff Meetings and Proposal Reviews | Customer Intelligence and Competitive Analysis | Proposal Strategy and Themes | Staffing, Roles and Responsibilities | Proposal Operations | Proposal Development Schedule | Annotated Proposal Offline | Writer's Guidance

Proposal Management (official registration)

Writing Winning Proposals
In Collaboration with Logistic Specialties, Inc

November 13, 9 - 11 a.m.

Topics for Discussion Include:
Building a Winning Proposal: Constructing Mock-ups for Early Coordination | Writing in a Proposal Style | Developing Visuals that Have Impact and Answer Important Questions | Incorporating Risk Discussion | Developing Compliance Checklists | Focusing on Customer Issues | Developing Strategic Solutions | Supporting Claims of Excellence Through Past Performance | Developing Section Strategies to Gain the Competitive Edge | Creating Key Themes that Position Your Company to Win
Pre-Writing: Procurement Process | Source Selection Evaluation Process | Writing Process | Continuity with Capture Team | Analysis of Requirements Documentation | Proposal Administration
Writing: Writing Strategies | Writing Details | Structure | Grammar | Usage
Post-Writing: Finishing Touches | Revision Process | Production

Writing Winning Proposals (official registration)