Minor in Entrepreneurship

For business and non-business majors

Coordinator: Mark Simon (simon@oakland.edu)

This minor helps business and non-business majors launch successful new ventures, including the possibility of obtaining venture funding from Oakland University through its Ideas 2 Business Lab (I2B). For business majors, the minor consists of a minimum of four entrepreneurship courses, not including prerequisites. Non-business majors in the minor will take a minimum of six courses, not including any prerequisites.

The list below highlights some of the courses:

Prep for Entrepreneurship 1 (ENT 201) and 2 (ENT 202) — These two courses provide non-business majors with the functional business knowledge to help prepare them for the courses that follow and for starting a new venture.

Developing New Venture Ideas (ENT 301) — This course helps students derive and refine business ideas and models to fit each student's unique goals, skills and resources. Perhaps, most importantly, the course explains the necessity of, and procedures for, testing ideas before venture launch.

Entrepreneurial Marketing (MKT 460) — This course addresses what newer/smaller companies need to frequently introduce truly new services and products, market with few resources, establish credibility, and rapidly learn. The course will emphasize innovative marketing tactics, including Internet strategies. Students will design campaigns for actual companies.

New Venture Creation (ENT 440) — This course explores the process for creating new ventures, including conducting financial analysis, segmenting markets, and assembling business resources. As part of the course, students will complete a business plan.

Seminar in Entrepreneurship (ENT 480) — Different semesters, different topics related to entrepreneurship would be covered, such as Social Entrepreneurship, Family Businesses, High Tech Entrepreneurial Ventures, and Corporate Entrepreneurship.