Assistant Professor of Journalism
Journalism in the Digital Age
Office: 107A East Vandenberg
Phone: (248) 370-4126
Dr. You Li received her M.A.
in journalism with a focus on media history and a Ph.D. in journalism with a
focus on media business and management from the University of Missouri,
Columbia. As a researcher, she explores how market turmoil, most notably the
recent economic recession and rise of new technology, escalated media
organizations’ restructuring of journalistic productions and, in turn, challenges
the traditional ways of practicing, consuming and funding journalism. Her
current research centers on media organizations’ resource management following
the recession and their integrations of new forms of journalism. Her academic
work is intended to understand the contemporary shifts in the editorial and
business sides of journalism, and shed light on how good journalism practices
can produce good business results.
Trained by the well-known Missouri model, Dr. Li is a firm believer that conceptual learning is as important as practical application when it comes to educating the future generation of journalists. She currently teaches
JRN 200 Introduction to Journalism and News Writing and JRN 340 Introduction to
Advertising. She is working on developing a new course on interactive communication
strategies that centers on using digital media to aid advertising and public
relations efforts. Her other teaching specialties include communication
theories and methodologies, media organizations and management.
Before turning to academia,
You Li worked as a reporter and data analyst for Columbia Missourian
Reporters and Editors
, Fortune Magazine
in New York, and the broadcasting division of the China Business Network
Recent research activities:
Vos. T. & Li, Y (2013). Justifying commercialization: Legitimating
discourses and the rise of American advertising. Journalism & Mass Communication Quarterly 90, no. 3, 559-580.
Winfield, B. W., Li, Y., & Page, J. T. (in press).
Our flag was still there: The news images of the American flag following 9-11. The Americanist 27 (2013), page numbers pending.
& Hellmueller, L. (September, 2013). Retrenchments and recovery:
Reallocating media organizations resources in a digital age. Paper presented to
the Future of Journalism conference
organized by the Journal of Journalism
Studies, Cardiff, U.K.
Hellmueller, L. & Li, Y. (June, 2013) Part of the
game? Conceptualizing the integration of participatory journalism in the
journalistic field. Paper presented to the Journalism Studies division of International Communication Association,