General Management B.S.

This tool should only be used as a guide — remember to meet with your academic adviser, Career Services and/or faculty to determine appropriate career options.

Cultivate marketable skills and keep your options open with Oakland University’s general management degree.

The general management degree prepares you to get started in business while you explore a range of career options. There’s no better place to explore than Oakland University. We’re deeply enmeshed in Southeast Michigan’s rich business ecosystem, which supports a full spectrum of career opportunities. The general management major equips you with a versatile skill set that has real value in the 21st-century economy, enabling you to adapt quickly as industries and technologies evolve. You’ll graduate with a management degree from one of the nation’s top business schools, along with professional experience and skills that give you a real advantage in the job market.

General Management Degree: The Oakland University Advantage

Our general management degree combines flexibility with exceptional marketability. In a survey of 2017 business graduates, 96 percent of general management majors were employed in business or enrolled in graduate school a year after completing their degree.

Our students achieve consistent success because the general management degree offers a wide array of benefits. You’ll have opportunities to:

  • Acquire meaningful hands-on experience. Oakland University sits in the heart of a global economic hub, and we’re deeply plugged in to the community. You’ll complete internships, conduct research, build mentoring relationships, and gain other experience that showcases your talent. There’s no better place to build a strong resume and professional connections.
  • Build marketable skills. The general management degree equips you with expertise that employers are constantly searching for. In addition to proficiency in accounting, marketing, finance, and other aspects of general management, you’ll stand out in the job market for your ability to write, conduct research, solve problems, and think creatively.
  • Learn from national experts. Our general management degree is led by acclaimed faculty who are known for outstanding achievements in scholarship and in business. You’ll have the chance to build real relationships with your instructors, thanks to our small class sizes. You can leverage internships, guest lectures, special projects, and other opportunities to connect with management leaders from all types of business organizations, from Fortune 100 companies to innovative startups.
  • Earn a degree that commands respect. Our School of Business Administration is nationally ranked by numerous publications, including US News & World Report,, CEO Magazine, and The Princeton Review. We also hold prestigious dual accreditation (in business and accounting) from the Association to Advance Collegiate Schools of Business (AACSB), a distinction shared by only 1 percent of the world’s business schools.
  • Get personalized advising and support. To help you maximize the benefits of your general management degree, we offer exceptional academic guidance and career counseling. That’s especially important for general management majors who want to explore multiple disciplines and career pathways.

General Management Careers

In addition to building broad expertise that has value in almost every industry, the general management degree confers the professional polish that helps you succeed in the job market. You’ll get focused guidance to help you write a strong resume, stand out in interviews, conduct a job search and polish your business etiquette. Our campus calendar is packed with job fairs, recruiting events, networking sessions, and on-campus interviews.

Because the general management degree is so flexible, it gives you an extremely broad number of ways to enter the workforce. You might begin your management career in:

  • Executive leadership
  • Management analysis
  • Accounting
  • Finance
  • Marketing
  • Human resources
  • Strategic planning
  • Entrepreneurship
  • Nonprofit leadership
  • Government administration

General Management Degree: What You’ll Study

As a general management major, you’ll take courses in three core areas: strategic management/policies, international business, and legal/ethical. You can further customize your general management degree by choosing a minor in marketing, international marketing, human resources, or entrepreneurship.

Course options in the general management program vary widely. You may take classes in subjects such as:

  • Accounting
  • Information systems
  • Finance
  • Organizational behavior
  • Marketing
  • Operations management
  • Business policy
  • My future career:

    Hotel Manager (Lodging Manager)

  • My future career:

    Human Resources Specialist

  • My future career:

    Management Analyst

  • My future career:

    Purchasing Manager

  • My future career:

    Sales Manager

    • Career & Salary Information
    • Possible Career Options
    • Median Salary*
    • Education Needed
    • For More Information**

    * Median salary for the state of Michigan

    ** These professional organizations provide an excellent starting point for your research. There are many more resources available online.

    Possible Career Options

    • Administrative Service Managers
    • Branch Manager
    • Compensation and Benefits Manager
    • Entrepreneur
    • Food Service Manager
    • Human Resource Manager
    • Labor Relations Specialist
    • Management Trainee
    • Personnel Manager
    • Training Manager