School of Business Administration

Elliott Hall, Room 427
275 Varner Drive
Rochester, MI 48309-4485
(location map)

Jiang scholarship inspires young entrepreneur to greater heights

Jiang scholarship inspires young entrepreneur to greater heights

Christian Kettenbeil
Christian Kettenbeil, general management major, at Desert Oasis, one of his entrepreneurial ventures.

Being an entrepreneur isn’t just a dream for Christian Kettenbeil. Already involved in several start-up ventures, entrepreneurship is his way of life.

His combination of energy and enthusiasm demonstrated by his experience, devotion to academics and his leadership on campus helped him stand out as the first recipient of the (Joy) Jiang Annual Scholarship.

“I’m awestruck by the impact Professor Jiang has on her students,” says Kettenbeil, general management senior. “For four students -- now alums -- to come together to create a scholarship in her name is a true testament to her ability to bring great business minds together and help them get set for successful careers.”

Kettenbeil feels responsible for living up the examples set by Dr. Jiang and the alums. Though his accomplishments so far indicate he regularly sets the bar high for himself.

An Academic Peer Mentor (APM) in Oakland’s International Village, a member of Leadership OU and full-time student with a 3.69 GPA, Kettenbeil is busy on campus and off.

As an APM, creating a sense a community combined with outreach for his multi-cultural on-campus community is important to him. “I’ve had the pleasure of taking my fellow hall mates to downtown Detroit to dispel myths about the city’s image,” says Kettenbeil. “Almost every single one of them has completely changed their minds about the city.”

On the entrepreneurial front, his mentors are helping him launch his ideas into the real world as well as giving him new perspectives on business.

Showing appreciation


Just before their spring 2016 graduation Phillip Johnson, FIN `16, Victoria Latcha, MKT ‘16, David Sullivan and Alvin Pitris, MKT ‘16, joined together to create the Jiang Annual Scholarship as a way to thank Joy Jiang, Ph.D., professor, management, for going above and beyond in helping them pursue their academic and career aspirations. Read full story


He’s using his business education and experience in three ventures. A partner in Dessert Oasis Coffee Roasters in Detroit, Kettenbeil is also co-founder of Ace High Pomade Company and is launching a drone photography company.

His partnership with Desert Oasis allows him to apply his education in predictive analytics and money management. “I use what I learned in accounting and statistics to create better scheduling and better invest the money,” he says. “It’s also helping me to expand the business into more markets.”

With the added support of the Jiang scholarship, Kettenbeil is poised to take his entrepreneurial dreams to the sky.