A degree in this field gives students a comprehensive understanding of the concepts and techniques needed to plan and execute the conception, pricing, promotion and distribution of goods and services by creating exchanges that will satisfy individual and organization goals. Covering topics such as marketing management, marketing research, sales management, advertising, international marketing and online marketing, this program equips graduates to be ready for careers in advertising, sales marketing, and product or brand managing.
Marketing is a management process that includes all of the activities involved in bringing products (goods or services) to their successful delivery to customers. Most people mistakenly identify marketing with selling and promotion. The marketing activities involved in bringing products to market include marketing research, product development, pricing, marketing logistics, marketing channel management, wholesaling and retailing, and promotion, including advertising, sales promotion, and personal selling. Two other major areas of marketing are industrial marketing, which focuses on developing and selling products to companies, and international marketing which focuses on marketing in other countries.
Principles of Marketing is the foundation course which provides an overview to the discipline. Marketing Management is designed to allow students to develop problem solving skills through marketing case analyses. Consumer Behavior provides students with an opportunity to develop an in-depth understanding of consumer behavior phenomena that are so vital to business success. Marketing Research focuses on developing specialized marketing research skills. Having satisfied the requirements of these courses, students may select various elective courses to suit their own needs.
Courses for this program are also available in Macomb County at Oakland University's Anton/Frankel Center
in Mount Clemens.
The Marketing minor is tailored with courses to maximize students’ abilities to gain knowledge and skills in a concentrated time frame. Students looking to minor in Marketing can pair this concentration with a variety of other business and non-business majors.
The career opportunities for Marketing minors are plentiful and varied. Some examples of employment OU students may find with a Marketing minor include marketing analyst, sales representative, and experiential marketing. Career services can help students narrow their career focus.
Just like Marketing majors, students who minor in Marketing have access to several different student organizations on OU’s campus. Some student organizations are AMA, the American Marketing Association and Alpha Kappa Psi, the business fraternity. These organizations give students the opportunity to become more involved with the student body, develop leadership skills, open doors for internships and jobs, and cultivate friendships that can last a lifetime.