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Center for Integrated Business Research and Education (archive)

The Center for Integrated Business Research and Education (CIBRE) at Oakland University’s School of Business Administration is a collection of experiential learning programs and activities designed to advance student learning, faculty research and economic growth.

The root of CIBRE begins with experiential learning. From this root grows two core principles that support the program — integrative thinking and global understanding.

Experiential Learning
Experiential learning provides students with a range of opportunities to practice leadership, connect theory and practice, gain competitive differentiating skills and build on career-enriching foundations beginning their freshman year. Through the use of participation in active student organizations, teamwork in class projects, and engagement in community and business internships, CIBRE has integrated hands-on experiences with strong curricular foundations to deliver an outstanding business education.

Integrative Thinking
The power of integrative thinking is immeasurable. The ability to think — and act — beyond traditional boundaries and models allows successful organizations and their leaders to develop solutions that have the potential to transform their organization.

This process of renovation is created through CIBRE, not just by teaching integrative thinking whenever possible, but by engaging in activities within our curriculum, research and outreach. We educate students on the value of understanding issues across disciplines and cultures. Students are prepared to thrive in a constantly changing business world, as they contribute to their organization with an open mind and skill set that supports innovation and flexibility.

Global Understanding
CIBRE prepares graduates who can favorably perform in a global environment. Our education programs are tailored to provide students with the chance to gain international experience within a variety of settings, including face to face interaction, virtual meetings and small group discussions.

Existing programs are being modified, and new ones continue to be developed, in order to encourage more international students and scholars to participate. Faculty members reveal an in depth understanding with regard to international issues. Faculty have partnered with 40 universities in 17 countries on specific projects and discoveries that have helped to influence the future of business.

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The following programs seek to provide experiential learning opportunities for students that integrate thought and action in real business, government and non-profit institutions, thus producing a meaningful impact on the local economy.


Introduces students to financial literacy and business ethics by engaging them with regional business professionals who serve as mentors. Learn more about ACHIEVE


Case competitions and community projects are used to enhance the leadership skills of students in this competitive program. Learn more about SCHOLARS.

Applied Technology in Business

A business minor program that educates students in the application of information technology through corporate-sponsored projects. Learn more about ATiB.

Ideas 2 Business

Offers students the opportunity to assist entrepreneurs in developing business plans, including the launching of new ventures. Learn more about I2B.

Experiential Learning and Innovation

Engages graduate business students in solving corporate-sponsored business and entrepreneurial challenges. 


CIBRE Consultancy is a program that originated from the principle that business schools have a responsibility to educate their students with regard to the economic development of the region.

Using the three basic foundations of CIBRE -- integrative thinking, experiential learning and global understanding - creative and open minded undergraduate and graduate students are able to support organizations with limited financial resources that are exploring new opportunities to be competitive in the global marketplace. Local governments, non-profit organizations, high schools, small businesses, entrepreneurial firms, and others have benefited from CIBRE Consultancy Projects.

The CIBRE Consultancy Program projects have been used to support these organizations:

  • Tool and Die Industry (as they became a non-profit called Tool and Die Futures Initiative);
  • Non-profit organizations, such as Oakland Family Services, OPC of Rochester, OUCares, Haven and Chrysler Foundation, among others;
  • City and county governments including Eastpointe, Waterford, Clarkston, Rochester Hills, Auburn Hills, Oakland County and Macomb County, among others.

The goal of the CIBRE Consultancy Program is to become a catalyst that will provide surrounding communities with a better way to use their resources effectively as they work toward improving the quality of life of their citizens.

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CIBRE interns help launch nonprofit, giving charity a technological boost
When Oakland University SBA students Nick Morana and Daniel Ring signed up for a CIBRE Summer Internship, they never imagined they would be asked to help launch a new business. Morana and Ring developed a business plan for a project designed to change the way people help one another. Karmagora is a Web-based, interactive time bank program that allows participants worldwide to deposit and withdraw credits – karmas – that represent 15 minutes of volunteer service each. Karmas are created by service and can be redeemed to receive service. Continue Reading >

Summer internship projects link business and community
Oakland University put a wealth of energy, skills and enthusiasm to work for area communities through the School of Business Administration’s CIBRE Summer Internship program. Participating undergraduate and graduate students took on projects for Auburn Hills, Clarkston, Eastpointe (in partnership with Roseville), Macomb County and Waterford. Continue Reading >

Mentors enrich experience for CIBRE summer internship students
When Oakland University SBA students tackled projects this year for the CIBRE Summer Internship program, they knew they had someone in their corner, guiding them toward success.
A dozen members of the Rochester Hills' Older Persons Commission (OPC) -- all retired executives -- volunteered to work with OU students to share their business leadership experience.  Through the collaborative learning program, students tackled business projects in small teams, with OPC members acting as mentors. Continue Reading >

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