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Applied Technology in Business

ATiB is a business minor that's part of your degree. Students take one ATiB course each semester in your junior and senior years, for a total of four courses. The courses include intensive IT training and working closely with other students on real projects for real companies.

Take business students from any major. 1. Take business students from any major.
Accounting, marketing, MIS...
2. Give them special IT courses.
Hands-on. With personal attention from expert instructors.
3. Work on projects for real companies.
Coached by faculty.
4. Make a special team.
People who help and respect each other.

That's ATiB.

IT skills are hot, hot, hot in the job market. Not just for MIS majors, but for everyone.

Suppose you manage an accounting department. You have two resumes on your desk, both fresh OU accounting graduates. They took the same courses, and have the same GPA. But one of them is great with database and spreadsheet software. She knows how to take spreadsheet data, bring in matching data from databases, and create useful reports. Normally you'd need an IT specialist to do stuff like that, but this accounting graduate has those skills. Who would you hire?

Now, suppose you're a marketing manager. You have two resumes on your desk, both fresh OU marketing graduates. Both have taken a course in Internet marketing. Both have the same GPA. But one of the applicants knows how to build complete marketing websites. She can point to Web sites she helped create, live sites for real companies. She can work with IT specialists; she knows their language, and how they think. Who would you hire?

ATiB students have extra skills they can sell in the job market. ATiB students have relevant business work experience.

ATiB for Students
Business students do the ATiB program in their junior and senior years. They take one course per semester, plus project work. ATiBers earn a business minor, an extra qualification that goes on their degrees.

Being an ATiB student 
ATiB for Employers
Employers love ATiBers. ATiB grads know their major area (accounting, HRM, whatever). They can bring IT into those areas, because they understand both the business function and the IT.

Use ATiBers in your company

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We do two main types of projects: websites and databases. Most projects fall into these two categories. Other project types will be considered on a case-by-case basis.


Website Our Web sites are usually for small companies or nonprofits, or units within larger organizations. They typically focus on marketing and/or community. Since ATiB is a business program, we consider the business aspects of a site:
  • We understand each company, its products and services, and its value propositions.
  • We identify different types of customers. For example, a plumbing company might serve both residential and business clients. Their needs and decision processes might be different from each other. The site would have targeted messages for each group.
  • We use community for branding. For example, the plumbing firm could use discussion forums and social media (e.g., Facebook, Twitter) to promote itself as an expert that consumers can trust.
Our content management system of choice is the powerful, open-source solution. Drupal. Drupal is a popular, secure solution. For example, is a Drupal site.


Database We develop Microsoft Access databases, forms, reports, and so on. They might be self-contained applications, or interoperate with other systems. For example, some databases pull information from the web, or output content as web pages.

Every database involve data analysis, before database construction can begin. The extent of the analysis depends on the project. A database supporting simple business processes would require less analysis that a database supporting more complex processes.

Project management

Teams of two to four students are assigned to a project. Each team is monitored by a faculty member, either the ATiB director or another professor. The sponsoring firm must commit to making time to meet with the student team. This can involve a lot of time, especially towards the end of a Web project, where the sponsor's input is needed on many formatting and content issues.

ATiB uses a private project management system. Students and sponsors use it to set goals, document processes, assign tasks, and so on. Some tasks will be assigned to the sponsor. For example, suppose a project goal is to create a set of Web pages from a database. The sponsor must decide on the format of the pages before the task can be completed.

Money stuff

Sponsors pay fees to help us keep the program running. There are two types of projects: small and large.
Small projects take about 6 weeks, and cost $3,000 or $4,500. Small business Web sites are usually small projects.
Large projects take an entire semester, 15 weeks. They cost $12,500. Database projects for large companies tend to fall into this category.

Get a quote for your project >

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minor requirements
Contact Us

Kieran Mathieson
Director of ATiB
343 Elliott Hall
(248) 370-3284