Business Intelligence for the Right Side of the Brain
3/14/2013, 12:00 PM - 1:00 PM
Donald Farmer, Vice President of Product Management for QlikTech, says Business Intelligence is not just a matter of models and measure, but also about discovering patterns and exploring hunches. BI supports decisions, but decisions are emotional and intuitive just as much as they are fact-based or balanced. If we are to succeed in breaking Business Intelligence out from a small circle of practitioners to be a wide-ranging practice, we need to build BI that speaks to all our needs. In this provocative session, Donald Farmer will explore how we can develop BI practices that meet basic human needs for information, exploration and decision making.
Elliott Hall Auditorium
Rochester, MI, 48309