Social Media

Social Media

Some clients maintain social media accounts for their departments or programs. Many rely on occasional promotion of their events, programs and initiatives through the main OU social media profiles. And sometimes, we work together to cross-promote. 

If your client is requesting social media messages on the OU Facebook or Twitter, first determine if it would appeal to the general OU public. Niche messages can be a great way to showcase smaller areas of OU, so see below for ideas on how to make those valuable to even people who it's not really meant for. It's also OK to say you don't think social media would be effective. Social media isn't a push tool and we have to be careful what we post or we'll lose our credibility. 

Work with your client to write a message that's short, engaging and at least somewhat interesting to all of OU's stakeholders.  
  • Short: Twitter's character limit is 140 characters (including the URL). Facebook posts should be about the same or a tad longer. 
  • Engaging: It should be obvious why 50,000+ people should care about this. Include a captivating photo, a link, a video, a question, a helpful tip or interesting tidbit, something newsworthy or something or something they'd be inclined to share. 
With social media, you usually only get one shot. It's not an ad you can run every day for two weeks, so make the one you get count.
 
For special campaigns, consider writing a series of posts that can be spread out over a longer time period. For example, promote full year registration with a 5-week countdown. Each week give a common misconception about registration and link to a list of Registration DOs. 
 
Examples of post content based on type of info you're promoting: 
  • New major: A fact a student could learn while in that major, or info about the career outlook. 
  • Run of the mill event: What is one thought-provoking thing the speaker will get the audience thinking about. Include a good photo or a UCM-produced flier!