Menu Menu

View Newsletter


Macomb-OU INCubator
  Incubate. Innovate. Accelerate.

                                              
         

CLIENT COMPANY SPOTLIGHT

TERRA-TELESIS

Formed in February of 2009, Terra-Telesis is an innovative Research and Development (R&D) firm working on renewable energy technologies via the development of a revolutionary, patented, low-profile wind turbine.

Terra-Telesis has been a Mac-OU INC on-site client since September of 2011. Mac-OU INC has assisted Terra-Telesis with streamlining thought processes and rechanneling efforts to maintain focus on main objectives. In addition, the Business Accelerator Fund (BAF) program enabled Terra-Telesis to enlist the aid of Altair Engineering for turbine design improvements.

"As a startup in renewable energy technology, it is reassuring that the Mac-OU INC professional team is always accessible and willing to lend a hand, whether that be for a simple conversation to bounce ideas or during the struggle to answer a major question that may be fundamental to survival. Mac-OU INC continuously demonstrates their experience and commitment, as well as an extended referral network when more outside assistance is required," Al Khavari, Terra-Telesis founder, says.



TERRA-TELESIS


MAC-OU INC HAPPENINGS
STARTUP LEAN: FALL PROGRAM OFFERING OPEN FOR REGISTRATION

Mac-OU INC is offering the three-part series Startup Lean program, running September 16, 23 and 30, 2013, as part of the OU Lean Diversification Program. Led by industry experts, Startup Lean is designed to help startups get off on the right foot by learning how to use valuable Lean principles to be as efficient, creative and successful as possible from day one to full business maturity. Ultimately, you will have time to do what you love - be an entrepreneur! Breakfast will be provided. Regular scheduled sessions run 8:30 - 12:30 p.m.

For more information, visit oakland.edu/diversify or contact Joan Carleton at (586) 884-9324.

"Last year I completed the Lean Green Belt certificate program at the Macomb-OU INCubator. Thanks to you and offering this wonderful program offering last year, I can honestly say some of our success and growth was because of the Lean program & our implementation efforts... We are growing again this year...yahoo!! Thank YOU for providing this great opportunity," says Nathan Tallman, Lean Green Belt Certificate Program graduate.

NEW MAC-OU INC BLOG: CHECK IT OUT!

Macomb-OU INCubator staff is pleased to announce the launch of the new Mac-OU INC blog! Please visit macouinc.org and subscribe for updates on all things entrepreneurial, brought to you by Mac-OU INC staff and local subject matter experts.


MAC-OU INC LINKEDIN GROUP: SOUTHEAST MICHIGAN ENTREPRENEURS

As business owners and marketing professionals are well aware, social media is a great tool. For this demographic, LinkedIn tends to be the platform of choice. As a result, Mac-OU INC has created a new LinkedIn group, Southeast Michigan Entrepreneurs, as a platform for all involved in the entrepreneurial community of metro Detroit to come together for collaboration and idea exchange. We look forward to hearing your voice within the group!


PITCH PREP: NEW MAC-OU INC CLIENT BENEFIT


Mac-OU INC welcomes clients to utilize the newest benefit, Pitch Prep! This exciting new offer assists clients with delivering crisp and succinct presentations with confidence. All small businesses need to deliver presentations, whether it be to a potential client, an investor, a banker or for one of Michigan's many competitions. Pitch Prep provides a safe and comfortable environment in which to practice presentations prior to the big day.

Pitch Prep is comprised of Mac-OU INC volunteers from its pool of staff, Business Advisory Board members and Executives-in-Residence, as well as any necessary additional outside consultants, all providing useful feedback to improve overall presentations. We all know that practice makes perfect so why not take advantage of this perk?

Pitch Prep categories may include, but are not limited to:
  • First Customer
  • Marketing/Sales
  • Investor/Funder
  • Informational
  • Competition
To set up your Pitch Prep session, contact Andrea Chom at chom@oakland.edu or (586) 884-9320. Please allow a couple of days lead time.


MICHIGAN DARPA MD.MFP
BADENOCH TO USE $50K TO DESIGN MILITARY VEHICLE ENHANCEMENTS

The new Michigan Defense Advanced Research Projects Agency (DARPA) Matching Funds Program (MD.MFP), hosted by the Macomb-OU INCubator, recently kicked off its award process by granting $50,000 in matching funds to Badenoch LLC, a Michigan small business conducting research and development in the defense and energy industries.

Badenoch was awarded a DARPA contract to prove a radical new concept for combat vehicles that promise to save lives and limbs of soldiers by neutralizing the effects of improvised explosive devices, or roadside bombs. With the addition of the MD.MFP award, Badenoch will collaborate with General Dynamics Land Systems to build a prototype and conduct a series of blast tests to prove the concept in live fire testing.

Read More





MAC-OU INC CLIENT NEWS



BAF DISCRETIONARY FUND AWARDS

Senior Mac-OU INC staff members have recently awarded client companies KTISIS and Coupon Wallet $5,000 each of the Business Accelerator Fund (BAF) discretionary funds to assist in their milestone achievements.

The KTISIS BAF will be used for advanced natural gas technologies development for transportation and commercialization. Specifically, the awarded fund will be instrumental in accelerating prototype construction and establishing an unique industry model based on the latest market intelligence and data. The combination of the completed prototype and proprietary industry model will be transformational to the natural gas industry by providing a much more effective and efficient way to enable fleet operators, school districts, government agencies, municipalities, businesses and the general public to take advantage of, and enjoy, the lower price and abundance of the domestic fuel.

Coupon Wallet's BAF will assist with obtaining patent protection under a "method and system of collecting, storing and sharing digital coupons, rebates and offers" that involves storing the coupon information in a central cloud database, to be accessed from multiple platforms and connected with user profiles. The patent includes distribution "between multiple providers, platforms and provisioning systems," and is a big part of their Coupon Anywhere technology. Coupon Anywhere is their method of embedding coupons in advertisement platforms such as television or magazines. Consumers extract these coupons by scanning a QR code with their smartphone. The patent allows for "further distribution and sharing amongst consumers without the loss of integrity, counterfeiting, etc. experienced in current digital couponing systems."



EXECUTIVE-IN-RESIDENCE NEWS
JIM RUMA: MICHIGAN DEFENSE-BASED BUSINESS PLANNING

"Making the Sale to Achieve Contract Award" is Phase II of the multi-phase process for successful defense, as well as commercial, area entry. Please refer to the July 2013 newsletter for Phase I, "Identifying and Engaging the Customer."

Customer acceptance resulting in market entry necessitates a mature level of the technology, product or service. The Technology Readiness Level Assessment is ideal to determine level of readiness for defined market entry and can be easily adapted to other non-technology applications by intuitive adjustments. If the maturity level is too low for the market need, a contract will not be won.


BUTZEL LONG: COURTS WEAKEN AGREEMENTS SHORTENING LIMITATION PERIODS AND REMIND EXECUTIVES OF THEIR PERSONAL LIABILITY FOR CORPORATE WRONGS

Three court decisions in the first nine days of August brought to light some reasons for employers to be concerned. Two of the cases bring into question the viability of agreements employers often enter into with employees to shorten the limitation period for employees to bring lawsuits against their employers. The third case reminds employers that executives may be held personally liable for an employer's failure to pay overtime under the Fair Labor Standards Act.




ENTREPRENEURIAL EVENTS

ACCELERATE MICHIGAN INNOVATION COMPETITION

The Accelerate Michigan Innovation Competition is an international business competition designed to bring together later-stage entrepreneurial companies with local, national and international investors.


 
It showcases the best and brightest new business concepts to investment capital to help foster their growth within Michigan. Targeting entrepreneurs with mid-to-late seed-entrepreneurial businesses, the competition has an immediate and positive impact on Michigan's economy. In 2012, sixty venture capitalists from fifty-one firms judged the competition, providing a great network across the country, as well as constructive feedback, to help the participating companies in their persistent drive for excellence.

The company application deadline for 2013 has passed, however, student applications are due September 26. Please visit acceleratemichigan.org for more details and deliverables.

USPTO DETROIT SATURDAY SEMINAR
SATURDAY, SEPTEMBER 7, 8:30 - 4:30 P.M.


As part of its ongoing outreach to independent inventors, entrepreneurs and small businesses, the United States Patent and Trademark Office (USPTO) will host its fourth Saturday Seminar at the Elijah J. McCoy Detroit satellite office. Representatives from the USPTO will be on hand to conduct the all-day workshop alongside intellectual property (IP) experts.

This free event will provide attendees with valuable information about the different types of IP protection and the patent and trademark application process. Subject-matter experts from various government, non-profit and private entities will discuss commercial best practices and the resources and services offered by their organizations. Whether you have a great idea for an invention or currently operate a small business, this Saturday Seminar is designed to provide you with insight into jump starting your creative endeavors.

For registration information, please visit the USPTO website.

OU INCUBATOR TO HOST MMIC'S WORKSHOP & COMPETITION
WORKSHOP: THURSDAY, AUGUST 22, 10 - 3 P.M.
COMPETITION: THURSDAY, SEPTEMBER 10, 4 - 8 P.M.


The "Best Shot: Hitting Your Target Market Workshops and Competitions," is MidMichigan Innovation Center's (MMIC) recently created program consisting of three areas including defining your ideal customer, defining the ideal distribution channel(s) and developing the sales pitch. These three areas will be delivered and rewarded in the competition round. Registered participants will receive instruction from industry experts and attend a panel discussion including lunch.

For registration information, please visit the MMIC website.


BOOK REVIEW

"THE LEAN ENTREPRENEUR"
BY BRANT COOPER AND PATRICK VLASKOVITS
REVIEWED BY JOAN CARLETON

The Lean startup methodology was coined and raised to popularity by the likes of Steve Blanks and Eric Ries (view Mac-OU INC's review of Ries' "The Lean Startup"). Mac-OU INC's Oakland University Lean Diversification program has hopped on board with Lean startup program offerings. As Mac-OU INC defines it, "don't just become Lean, startup Lean!"

Successfully launched in 2012, Mac-OU INC's Startup Lean program will be held this September. Led by industry experts, Startup Lean is designed to help startups get off on the right foot by learning how to use valuable Lean principles to be as efficient, creative and successful as possible from day one to full business maturity.

"The Lean Entrepreneur" is not meant to simply be read, as it contains detailed to-do items and blank charts to promote success. On average, only five percent of seminar attendees will utilize the information, according to Mac-OU INC Executive-in-Residence Kathryn Baker of Advicoach. Brant Cooper and Patrick Vlaskovits' checklist style challenges this number to rise.

Containing over two-dozen case studies, Cooper and Vlaskovits focus on how to segment the market, create a Value Stream, interact with customers and create experiments. Main topics of consideration include why our economy is primed for a new wave of entrepreneurship using disruptive innovation methods, real-world examples of how entrepreneurs are creating new markets and disrupting others, and how to get started creating value. "The Lean Entrepreneur" is meant as a resource applicable to all entrepreneurs, as opposed to the technology entrepreneur as has been the case traditionally.

Cooper and Vlaskovitz embrace a conversational writing style, with many quips and added interjections seemingly meant to convey warmth and ease. This approach comes across as somewhat jarring and seems misplaced due to the subject matter. However, proving the book's overall worth are the undeniable statistics. Lean startup meetups, which host startup speakers and offer mentoring, collaboration and socialization, occur regularly in 185 cities in 37 countries. More than 75,000 attendees have participated in over 750 Startup Weekend events in 325 cities in over 100 countries, where they form teams and build startups over two-day intensive workshops.

Are you planning on succeeding in the entrepreneurial community? Then a grasp on the Lean startup mindset is a must, whether that is through Eric Ries, Brant Cooper, Patrick Vlaskovits or Mac-OU INC's Startup Lean Program.




VELOCITY/PARTNER HAPPENINGS
OAKLAND UNIVERSITY SEEKING BUSINESSES TO PARTICIPATE IN A SURVEY ASSESSING ECONOMIC CLIMATE EXPECTATIONS

The Southeastern Michigan Business Confidence Index is a new survey of business leaders assessing their expectations for future economic and business growth. It will be conducted quarterly and consists of six questions measuring sales, profits, hiring, capital expenditures and local and national economic outlook, as well as an opinion question on a public policy issue impacting economic development in Southeastern Michigan. A composite index provides a real-time sense of the future economic climate in Southeastern Michigan.

Panel members will complete a short one-time sign-up questionnaire that contains descriptive facts on their company, such as industry and size, and their contact information, including name, company, position and email. They will then receive a quarterly email with a survey link and have two weeks to respond. The five-minute survey can be completed on a computer, tablet or smartphone.

To participate in the Business Confidence Index, complete the one-time online registration form that will ask some questions about your business. Starting in September, you will receive a quarterly email link to a seven question survey that takes less than five minutes to complete.

For more information, please contact Jonathan Silberman with Oakland University's Southeastern Michigan Economic Outlook Project.


MACOMB COUNTY TO HELP EMPLOYERS VALUE VETS
THURSDAY, SEPTEMBER 12, 8 - 4 P.M.
Full-day event will educate, inspire and motivate companies to launch veteran hiring programs.

Macomb County is partnering with TMG, Inc. who also manages the extremely successful Virginia Values Veterans program for the Commonwealth of Virginia to offer an inspiring educational experience for area companies and their hiring managers who are interested in learning how to hire and retain veterans.

The day-long Michigan Values Vets program will offer information and resources for employers who wish to be a part of the solution by creating dedicated veteran hiring and retention programs. The program will introduce participants to leaders from local companies that already have strong programs in place. They will also learn how to translate veteran job experience to match current hiring needs, obtain resources for accessing ready, willing and able veterans and make available programs that offer assistance in training new employees or offsetting payroll expenses.

 



Macomb-OU INCubator at Velocity Collaboration Center
6633 18 Mile Road, Sterling Heights, MI 48314
Phone: (586) 884-9320 | macINC@oakland.edu




AUGUST 2013



FALL 2013

EVENTS

Capital Raise Meetup
Mike Brennan
Sept. 10, 9:30 - 11 a.m.

Bookkeeping 411
An EIR event by BiancoCPA
Sept. 11, 8:30 - 10 a.m.

Startup Lean
An Oakland University Lean Diversification Program
Sept. 16, 23, 30, 8:30 - 12:30 p.m.

Social Media Education

In Collaboration with Social Media Club Detroit
Sept. 17, 9 - 10 a.m.

Lunch & Launch
"Ready, Aim, Hire"
Cyndi Gave, The Metiss Group
Sept. 19, 12 - 1 p.m.

BOOST!
In Collaboration with MMIC
Sept. 24, 4 - 7:30 p.m.

Capital Raise Meetup
Mike Brennan
Oct. 1, 9:30 - 11 a.m.

Bookkeeping 911
An EIR event by BiancoCPA
Oct. 9, 8:30 - 10:30 a.m.

Coffee & Contracting
In Collaboration with PTAC and Butzel Long
Oct. 10, 7:30 - 12 p.m.

Fireside Chat
Scott Badenoch, Badenoch
Oct. 15, 12 -1 p.m.

Lunch & Launch
"The Legal Landscape of BYOD"
Kathy Ossian, Ossian Law
Mary Kate Griffith, Miller Canfield
Oct. 17, 12 -1 p.m.

Social Media Education
In Collaboration with Social Media Club Detroit
Oct. 22, 9 - 10 a.m.

Fireside Chat
Mallory Brown, World Clothes Line
Oct. 29, 9 - 11 a.m.

Bookkeeping 411
An EIR event by BiancoCPA
Oct. 30, 8:30 - 10:30 a.m.











  If you wish to subscribe or unsubscribe to this mailing list, please click here.