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Macomb-OU INCubator
  Incubate. Innovate. Accelerate.

                                              
         

CLIENT COMPANY SPOTLIGHT

COUPON WALLET

"Coupon Wallet is excited to be a part of the Macomb-OU INCubator and have enjoyed our time here since April. We made the decision to move to the incubator based on recommendations from Mike Brennan, who is helping us apply for funding. Andrea helped us get acclimated to the building, and she greets us every day. It is nice to be around many other active businesses because it increases our individual levels of motivation. So far, we have met with Julie and Wayne to set up our incubator strategies and have started working with the executives-in-residence. All in all, we are very fortunate to be around so many talented business professionals who are all working to help us succeed. We now have more help than ever before, so our morale couldn't be higher. Thanks to everyone for taking the time to read this. Please feel free to stop by 2-I anytime."

Coupon Wallet is a marketing platform that was founded in October 2012 as a technological solution for the transition from paper coupons to a digital alternative.



Coupon Wallet Team


MAC-OU INC HAPPENINGS

State of Michigan Lean Green Belt
Recent Graduates


L to R: Joan Carleton, Mac-OU INC Marketing Manager; Julie Gustafson, Mac-OU INC Executive Director;
Lt. Governor Brian Calley; Debra Levantrosser, Lean Green Belt Instructor


MAC-OU INC's LEAN GREEN BELT PROGRAM WRAPS UP SUCCESSFULLY AT THE STATE OF MICHIGAN

The Macomb-OU INCubator's Lean Diversification Green Belt certificate program was chosen, through a competitive bid process, as the official State of Michigan Lean training program. Recently endorsed by the Michigan Lean Consortium, the program is intended for business managers looking to develop excellence, nurture innovation, efficiently allocate resources and eliminate waste.

The first of three training programs for the State recently concluded in an awards dinner at the Governor's Residence. Lieutenant Governor Brian Calley showed his support of the program through his attendance and congratulations speech, in which he emphasized the importance of creating an environment for all State of Michigan employees to not only succeed, but thrive.

"In Michigan, we recognize that our most valuable resource is our people. The public and private sectors are working together in unprecedented ways to reinvent our government. Our vision is to establish the State of Michigan as a highly functioning organization that provides world-class service and enables prosperity for Michigan's citizens and businesses," Calley says.

"We believe partnering with Oakland University to provide Lean Green Belt certification training to our valued state employees will help accelerate our transformation. The partnership with Oakland U assists us in developing our employees and building capacity to lead service and process optimization efforts statewide. The training Oakland has provided our employees offers yet another opportunity for continuous improvement and real results – leading to better, faster, smarter and cheaper service delivery."

For more information on the Macomb-OU INCubator's Lean Diversification Program, including Green Belt, Black Belt and Startup Lean, please visit oakland.edu/diversify.


MICHIGAN DARPA: MD.MFP

VISIT MICHIGAN DARPA ONLINE
The Michigan DARPA Matching Funds Program (MD.MFP) website is officially up and running. For all information on MD.MFP, including education and trainings, the matching funds program and current challenges, please visit michigandarpa.org.


EXECUTIVE-IN-RESIDENCE NEWS
A WARM WELCOME TO BUTZEL LONG

Butzel Long attorneys, including Jeremy Cnudde, have officially made their way to the Executives-in-Residence Suite at Mac-OU INC. Jeremy is now available to provide assistance to any Mac-OU INC clients. Welcome to the building!



BIANCOCPA: NEW REGULATIONS ON EMPLOYER IDENTIFICATION NUMBERS VIA THE IRS

Lori K. Bianco, CPA and CGMA of BiancoCPA, notes that the IRS has issued new regulations regarding employer identification numbers (EINs).

The IRS issues EINs, also known as taxpayer identification numbers, to sole proprietors, limited liability companies, corporations and other employers and entities for tax reporting purposes. Many times, EINs are issued to those acting on the applicant/taxpayer's behalf, which is often the case with attorneys and CPAs.

The current EIN system occasionally results in accuracy issues and outdated information because the term of those acting on behalf of the applicant may expire. To mitigate this ongoing problem, the IRS recently issued regulations, beginning January 1, 2014, that require EIN-issued taxpayers to update their information via an IRS-issued official form. The regulations apply to all entities possessing an EIN on or after January 1, 2014, which means these new rules apply retroactively.



Q&A WITH MAC-OU INC STAFF

DAVID BONI
MARKETING AND COMMUNICATIONS ASSISTANT


Dave Boni is the newest addition to the Mac-OU INC team. A junior at Oakland University, he is majoring in Communication with a minor in Entrepreneurship.

"Being an entrepreneur, and a lover of all things business, I could not wait to start at the incubator. I have a huge opportunity being around business owners, entrepreneurs and inventors all day long. Earlier this year, I was accepted into Ideas to Business, a program like Mac-OU INC that is intended for students.I already have begun to learn multitudes of information that I will be able to use when owning my own business," Dave says.

Favorite Pastime:
Skiing and Longboarding

Favorite Food: Lobster

Summer Plans: "This summer, above all, I want to focus on getting my own business off the ground. Along with that, I hope to travel to Traverse City and maybe Florida (schedule permitting)."

Best OU Memory: "My initiation into Sigma Alpha Epsilon fraternity. I owe much of my success to the confidence and skills learned through SAE. And, even more importantly, I have had a great time."


David Boni

 

MAC-OU INC EVENTS
LUNCH & LAUNCH: 10 THINGS EVERY EMPLOYER SHOULD KNOW
MAY 2: JIM ROSENFELD, BUTZEL LONG



"Great articulation. Clear on points presented. Good explanations given."

"Very useful – excellent seminar. Very knowledgeable."

LUNCH & LAUNCH: THE LEGALITIES OF DOING BUSINESS WITH THE FEDERAL GOVERNMENT
MAY 9: BILL ESHELMAN, BUTZEL LONG


"Bill was very informative. He has always come across as knowledgeable on his subjects of expertise."

"Well-spoken, communicative, authoritative, excellent testimonials, good clarification, knowledgeable."

"Good networking and time efficient."

SBIR AT-A-GLANCE
MAY 15: IN COLLABORATION WITH THE BIOTECHNOLOGY BUSINESS CONSULTANTS





SOCIAL MEDIA: ARE YOU LISTENING?
MAY 21: DAVID MURRAY, BLUE CROSS BLUE SHIELD
IN COLLABORATION WITH SOCIAL MEDIA CLUB DETROIT



IDEA HUB LUNCH CLUB

Thank you to all clients, staff, Business Advisory Board members and Executives-in-Residence who have attended the Idea Hub Lunch Clubs! We look forward to seeing you back in the fall for the continuation of this monthly networking lunch. We hope you all enjoyed getting to know one another as much as we did!

BOOK REVIEW

"THE SOCIAL ANIMAL"
BY DAVID BROOKS
REVIEWED BY DAVID BONI


Before picking up "The Social Animal," I heard nothing but rave reviews from friends and colleagues. I even went as far as applying for a library card for the purpose of checking out this book. Within the first couple pages, it was clear these high expectations would be met.

"The Social Animal" explains why humans are, above all, social creatures. More specifically, humans exhibit certain behavior due to genealogical, sociological, psychological and anthropological reasons. Brooks displays these scientific findings through the dramatic story of two individuals, Erica and Harold, and how their unconscious minds change the ways in which they interact with others.

"The unconscious is impulsive, emotional, sensitive, and unpredictable. It has its shortcomings. It needs supervision. But it can be brilliant. It's capable of processing blizzards of data and making daring creative leaps. Most of all, it is also wonderfully gregarious. Your unconscious, that inner extrovert, wants you to reach outward and connect . . . Your unconscious wants to entangle you in the thick web of relations that are the essence of human flourishing. It longs and pushes for love . . . Of all the blessings that come with being alive, it is the most awesome gift."

"The Social Animal" describes social phenomena in a very familiar way. Brooks explains the unconscious thoughts on topics from why people post pictures on Facebook to larger concepts, such as how the unconscious mind views personal and business relationships.

I highly recommend this book to all readers, as it describes basic human instincts and interactions that pertain to society as a whole. However, business professionals and entrepreneurs may take special interest in it, as it provides insight into working with potential clients, customers, partners, investors and the general public.




VELOCITY HAPPENINGS

STERLING HEIGHTS COMMUNITY PRIDE AND SHINE DAY AT VELOCITY

This bi-annual Sterling Heights volunteer event encourages residents to spruce up the neighborhoods to tip-top shape. The cleanup is part of the Sterling Heights Initiative for Neighborhood Excellence (SHINE) program through the Neighborhood Services Division.

Mac-OU INC's Executive Director, Julie Gustafson; Administrative Assistant, Andrea Chom; client company Terra-Telesis' Al Khavari; and Executive-in-Residence Lori Bianco of BiancoCPA pitched in for the beautification of the Velocity Collaboration Center, home to the Macomb-OU INCubator. We all thank them for their hard work and smile at our newly manicured entrance!

Al Khavari, Terra Telesis; and Andrea Chom

 Lori Bianco, Bianco CPA; her sons; and Julie Gustafson

VELOCITY JR. COMMUNITY EDUCATION 2013 STEM SUMMER PROGRAMS
SPONSORED BY THE CITY OF STERLING HEIGHTS, UTICA COMMUNITY SCHOOLS AND MACOMB COMMUNITY COLLEGE

Over 23 fun, hands-on, innovative summer programs aimed at creating excitement for elementary and middle school students in engineering, computer science, robotics, electric racecars and more will be offered at Velocity Jr., previously Rose Kidd Elementary, this summer. Students from any school district are welcome to participate. For more information, visit the City of Sterling Heights Velocity Jr. webpage.

 



Macomb-OU INCubator at Velocity Collaboration Center
6633 18 Mile Road, Sterling Heights, MI 48314
Phone: (586) 884-9320 | macINC@oakland.edu




MAY 2013



SUMMER 2013

EVENTS

Capital Raise Meetup:
Mike Brennan
June 4, 9:30 - 11 a.m.

Lunch & Launch:
"The Legal Aspects of Social Media"
Robin Luce-Hermann, Butzel Long
June 6, 12 - 1 p.m.

1% Vision, 99% Alignment:
An EIR event by AdviCoach
June 14, 8 - 9:30 a.m.

Lunch & Launch:
"Emotional Intelligence: What is it? Why is it Important?"
Michael Schwartz, Positive Concepts
June 20, 12 - 1 p.m.

Social Media Education:
In Collaboration with Social Media Club Detroit
June 25, 9 - 10 a.m.

Lunch & Launch:
"Creating Joint Ventures and Strategic Alliances"
John Carter, Witzke Berry Carter & Wander
July 25, 12 - 1 p.m.







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