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MAComb-OU INCubator

  SOCIAL MEDIA CLUB DETROIT EDUCATION SERIES:

PAID SOCIAL FOR BUSINESS 101:
An Introduction to Paid Social Media Advertising

TUESDAY, AUGUST 19, 2014

9 until 10 a.m.

Macomb-OU INCubator
at Velocity Collaboration Center
6633 Eighteen Mile Road, Sterling Heights, Mich. 48314

Registration: SMCD EventBrite.



Social media has transformed the way marketers communicate with consumers. Through the development process, social networks have amassed a large amount of data. When this data is extracted and used correctly, customized messaging, retargeting and conversion tracking are all at our fingertips.

Ditch the bullhorn and focus on presenting your message at the right time and in front of the right person with paid social. This session will be an introduction to paid social best practices, tools and execution. Learn about creating custom audiences on Facebook, retargeting visitors to your website, and measuring conversions.

For more information on the Macomb-OU INCubator, contact Joan Carleton (586) 884–9324 or macINC@oakland.edu.

 
 


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